Yellow
A sumptuous round hat box arrangement sits centre stage, its matte black sides and delicate red trim providing a sleek, contemporary frame for an explosion of roses that rises in a generous dome. The bouquet is photographed against a pure white background and seen from slightly above, allowing the viewer to appreciate how densely each stem has been placed, with barely a gap between the velvety petals. At the core are deep, crimson red roses, lush and velvety, creating a dramatic heart to the design. Threaded between them are roses in soft blush pink, romantic fuchsia, warm coral and peach, creamy ivory, and gentle lavender and lilac tones, each hue echoing the variety of sunsets you might see over Wormholt Park or along Wood Lane. Some roses are large-headed and fully unfurled, showing off their layered, spiralling centres, while others remain in tighter buds or smaller spray clusters, adding fine texture and a sense of evolving bloom. Fresh green foliage, perhaps eucalyptus or ruscus, peeks through in slender sprigs, giving subtle contrast and suggesting the scent of clean, just-cut greenery. The clean white backdrop and the structured shape of the hat box lend a modern, editorial feel, as if styled for a photoshoot in a White City studio. This is the kind of floral gift that quietly speaks of devotion and celebration, perfect for anniversaries, Valentine's surprises, or a grand thank-you, and would feel equally at home delivered to a chic apartment near Westfield or a cosy townhouse off Bloemfontein Road.
SWEET LOVE
£97.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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A sophisticated floral hatbox arrangement is captured in clear, even light, showcasing the detailed craftsmanship of a local White City florist. The container is a round, low, matte black hatbox, its dark surface quietly reflective and encircled at the top by a fine band of white lace, the tiny scalloped motifs just visible where they meet the flowers. Rising from this soft trim is a lush, almost perfectly dome-shaped mass of roses, their petals a saturated yellow that suggests early morning sunshine on the paths by Hammersmith Park. Each bloom is carefully angled so that the spiralled hearts are visible, some tightly wound, others fully opened with velvety petals curling gently at the edges. Weaving between the roses are stems of Leucadendron 'Safari Sunset' in deep burgundy and reddish-brown, their elongated, tapered bracts standing slightly taller than the roses and providing a striking vertical contrast. At the base of the composition, layers of rich green foliage create depth and structure: broad, glossy leaves cup the flowers from below, while slender, wispy fronds of light green filler foliage slip out between the blooms and trail just past the lip of the box, giving a sense of movement. The overall palette of yellow, burgundy, and deep green feels both warm and refined, like a modern arrangement chosen for a stylish apartment near Wood Lane or a home office with views toward Shepherd's Bush. As you imagine lifting the box, there is a sense of generous weight, the scent of fresh roses and greenery rising as a reminder that this piece would suit celebrations, thoughtful congratulations, or simply lighting up a quiet evening at home.
BOX OF SUNSHINE
£115.00
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This vibrant bouquet, photographed against a pure white background, is a study in colour and texture - a thoughtfully curated mix of hybrid tea roses, spray roses and fresh buds that feels both opulent and intimate. The palette ranges from sunlit yellow and soft creamy whites to an array of pinks - from delicate blush to electric fuchsia - with ribbons of bi-coloured pink-and-white petals and pockets of deep burgundy that add dramatic contrast. The roses vary in stage, some fully unfurled to reveal layered, silky petals; others are still tight, promising further bloom, and together they create a natural spiral outward from the centre. Interspersed glossy greenery, likely ruscus or salal, frames each blossom with cool, reflective leaves that make the colours pop. The bouquet's stems are neatly gathered and finished with a wide bright red satin ribbon tied into a prominent bow, its long tails sweeping down; a small white gift tag embroidered with 'Happy Holidays' is tucked beside the knot. In calmer tones the arrangement smells faintly citrus and fresh-cut, conjuring early mornings at Westfield's flower stalls near Wood Lane or the friendly rhythm of Shepherd's Bush Market - a locally made design available for same-day delivery across White City and surrounding neighbourhoods. Prepared with professional floristry technique, this bouquet conveys celebration, affection and thoughtful intention, perfect for anniversaries, festive moments or simply to brighten someone's day with an unmistakable sense of joy.
CRAZY IN LOVE
£69.00
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Rich, rounded and densely packed, this hand-tied autumn bouquet balances drama and tenderness with consummate florist skill. Deep burgundy and crimson gerbera daisies form confident focal points, their flat, velvety faces contrasting with clusters of intensely coloured red roses whose layered petals suggest classic romance. Bright yellow spray chrysanthemums are sprinkled through the arrangement like small suns, offering a lively texture that lifts the composition, while coral and peach roses introduce a softer, more intimate note. Slender red-orange alstroemeria (Peruvian lilies) weave through the blooms, their delicate, often-speckled petals providing a fine, playful filament of pattern and shape. A rich assortment of foliage-glossy deep greens, paler variegated leaves, and softer textured greens-creates depth and a sculpted silhouette, and several large reddish-brown autumn leaves are deliberately placed to emphasise the seasonal story, recalling fallen leaves along Wood Lane or the paths near Westfield London. The stems are gathered in a neat hand-tie, the green stalks visible at the base, a tactile sign of freshness and hands-on arrangement. In soft daylight the petals seem to glow, releasing a faint floral scent that feels like an autumn morning, and the bouquet reads as both celebratory and consoling, perfect for harvest gatherings, Thanksgiving centrepieces or a thoughtful delivery to friends in White City and surrounding streets. Crafted with local care by Florist White City, this arrangement speaks of warmth, seasonal rhythm and the steady attention of an experienced neighbourhood florist.
FESTIVAL OF COLOURS
£54.50
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Captured on a pure white backdrop, this cheerful hand-tied bouquet glows with the easy warmth of a summer afternoon in White City. Dominating the arrangement are several large sunflowers, their round, dark seed centres deeply textured and encircled by rings of luminous, golden-yellow petals that reach outward like small suns. Nestled among them are elegant white roses, their petals creamy and soft, spiralling inwards in tight rosettes that suggest both refinement and tenderness. Dancing between the larger flowers are clusters of petite white blossoms, similar to chamomile or feverfew, each bearing a tiny yellow centre, bringing a gentle, countryside charm and airy lightness to the design. Feathery stems of bright lime-green foliage, reminiscent of solidago, thread throughout the bouquet, their delicate buds and fine leaves adding volume and movement, as if the bouquet had just been gathered from a breezy garden close to Wormholt Park. The long green stems are aligned with care, cut cleanly, and cinched with a coordinating lime-green ribbon that wraps snugly around the base and then falls in a relaxed, graceful tail. The composition feels natural yet intentional, a blend of rustic meadow energy and contemporary styling often requested by local residents for new home celebrations or thank you gifts. It conveys feelings of warmth, gratitude, and uncomplicated happiness, making it ideal for same-day delivery around White City to brighten a kitchen table, office desk, or bedside cabinet with a dose of golden sunshine and fresh garden scent.
JOYFUL SUNRISE
£69.00
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Against a crisp white background, a contemporary mixed bouquet stands proudly, as if ready to head out for same-day delivery across White City and the nearby BBC studios. At its heart, a cluster of soft pink roses is fully open, each bloom layered with delicate petals that curl at the edges, creating a romantic focal point. Surrounding them, cheerful yellow gerbera daisies with dark brown centres radiate like tiny suns, their flat, daisy-like faces bringing a sense of optimism and light. Reaching above this warm core, tall stems of deep blue delphinium carry rows of small florets, their cool tones echoing a clear West London sky after rain and adding elegant vertical structure. The flowers are cradled in an abundant mix of greenery: airy fern fronds soften the outline; broad, polished tropical leaves wrap gracefully around the base of the flower heads to form a structured, architectural collar; and compact tufts of bright green filler foliage lend a textured, cushiony depth throughout the arrangement. Slender green stems tipped with tiny buds rise lightly from the top, giving an impression of gentle movement and fresh growth. Below, the natural stems are gathered tightly, visible where they cross and are tied together with a simple binding, then partially wrapped in a pale cream or soft green paper that feels both refined and understated. The composition balances warm and cool colours, rounded blooms and linear spikes, making it a versatile bouquet suited to birthdays, congratulations, or a thoughtful "thinking of you" gesture for friends and neighbours around Shepherd's Bush and White City.
NATURAL POETRY
£60.00
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SUNLIT BEAUTY
SUNLIT BEAUTY
£110.00
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Set against a pristine white backdrop, this abundant floral design radiates joy-dominated by majestic sunflowers whose golden petals and dark, textured centres evoke robust happiness. Their bright faces seem to catch every bit of sunshine, infusing energy into the room as naturally as a stroll through nearby Hammersmith Park lifts the soul. Nestled among them, classic yellow garden roses unfurl in plush, spiralling layers, their gentle fragrance mingling with the crispness of fresh local greenery. Bold pops of red Hypericum berries dot the bouquet, glistening like tiny jewels and heightening the playful contrast with the yellows and greens. Verdant foliage-including cascading fern fronds, fluffy solidago sprigs, and the cool blue-green haze of eucalyptus-surrounds and supports the main blooms, lending the arrangement an effortless sense of movement and fullness. Every stem is visible through the rounded, clear vase, highlighting the thoughtful craftsmanship that we pride ourselves on at Florist White City. Water gleams within, reflecting the natural light that streams into homes near South Africa Road. This bouquet has a subtle, uplifting scent, suggestive of open meadows and sunny weekends spent in White City's green spaces. Perfect for celebratory occasions like birthdays or anniversaries, or simply to bring sunshine into someone's day-we deliver this arrangement with care and local expertise all across White City and the surrounding W12 community.
SUNNY FIELDS
£70.00
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This image shows an exuberant cluster of around a dozen bi-colour roses, gathered tightly into a rounded bouquet and set against a crisp white backdrop that lets every detail stand out. Each rose is in full bloom, with petals that spiral open from a glowing golden yellow center into warmer tones of apricot, mandarin, and deep orange at the rim, some edged with a faint red-orange blush like the sky over White City after a bright autumn day. The petals are thick and velvety, curling gently at the tips to form soft, ruffled edges that give the arrangement a plush, cushion-like texture. Rich, deep green leaves are tucked between the flowers, their broad surfaces and slightly serrated margins adding structure and contrast, much like the pockets of green you find around Hammersmith Park or Wormholt Park. The stems below are tightly gathered and neatly cut, straight and strong, suggesting a bouquet freshly prepared for delivery to a home or office near Wood Lane or the BBC studios. The light in the photograph is even and clean, with no harsh shadows, so the colours appear pure and saturated, creating a warm, uplifting mood. This bouquet feels perfect for sending congratulations, celebrating a promotion, or offering encouragement to someone starting a new chapter in White City. The image conveys not just the visual beauty of the roses, but also a sense of optimism, thoughtfulness, and the simple pleasure of receiving fresh flowers crafted with care by a local florist.
SUNRISE
£60.00
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A round hatbox of radiant yellow roses is presented in the photograph as if it has just been placed with care on a bright, white tabletop in a contemporary White City home. The arrangement features roughly two dozen roses, each head perfectly open yet still crisp at the petal edges, forming a tight, almost seamless dome that appears plush and inviting, like a cushion of petals. Their colour is a pure, joyful yellow, reminiscent of early morning sunlight over Hammersmith Park, with delicate shading from deeper golden centres to lighter, lemon-tinted outer petals. Slender snippets of green foliage weave quietly between the flower heads, barely visible yet essential in grounding the palette and hinting at the freshness of the stems below. Supporting this burst of yellow is a pastel pink cylindrical hat box, its smooth, matte finish suggesting a soft, velvety or suede-like material that feels luxurious but understated. The gentle blush tone of the box adds a note of romance and elegance, contrasting gracefully with the exuberant brightness of the roses above. The lighting is even and diffused, casting minimal shadows and enhancing the clear outlines of each bloom, while the pristine white background keeps the focus firmly on the floral design. As a local florist familiar with deliveries across White City, this is the kind of piece I would recommend for celebrating new beginnings, offering congratulations on a new flat near Wood Lane, or sending a warm message of friendship. The composition communicates happiness, gratitude, and thoughtful sophistication in a single, compact gesture.
TENDER FEELINGS
£100.00
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Set against a pure white background that recalls the clean light of a modern White City apartment, this lush, round bouquet overflows with colour and texture. The eye is first drawn to the glowing yellow roses, their petals wrapped in tight spirals, nestled among plump yellow chrysanthemums and smaller daisy-like blossoms that spread cheerful warmth across the arrangement. Between them, vibrant orange gerbera daisies stand proudly, their neatly layered petals framing dark, defined centres that add gentle depth. Rich purple lisianthus weave through the bouquet, some fully unfurled like miniature roses, others still in tender bud, introducing an elegant coolness that balances the heat of the yellows and oranges. Scattered lime-green button chrysanthemums form perfect little orbs, adding playful texture and a fresh, zesty note. Glossy red hypericum berries are tucked in clusters throughout, their smooth surfaces catching the light like tiny lanterns and hinting at celebration. A generous collar of dark, polished greenery, similar to ruscus, cradles the flowers, while slender green grass blades rise and curve, giving the whole piece a dynamic, airy silhouette. The stems are gathered tightly and neatly bound, clearly prepared as a hand-tied bouquet ready to be carried along Wood Lane or delivered to homes overlooking Television Centre. The overall mood is joyful, bright, and full of life-an arrangement that would effortlessly lift the atmosphere of a living room, restaurant table, or studio space anywhere in White City, perfect for marking milestones, saying thank you, or simply bringing a burst of colour to an ordinary day.
TROPICAL SENSATION
£59.00
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