Florist White City – Blooms & Bouquets with Local Heart

Welcome to Florist White City, your friendly neighbourhood florist where passion meets petal. Nestled just moments from Westfield London and the iconic BBC Television Centre, our family-run flower shop proudly brings the freshest flowers and bespoke bouquets to White City, Shepherd’s Bush and Hammersmith every day.

With decades of experience and a true love for our craft, we understand how meaningful the right arrangement can be—whether you’re celebrating a birthday near Wood Lane, sending thanks in Notting Hill, or simply brightening your space on Uxbridge Road. Our passionate florists hand-select premium seasonal stems, expertly crafting each bouquet with care and creativity, ensuring your gesture has that local, personal touch.

Need it soon? With our reliable same-day delivery available until 3 PM, you can easily order flowers online and trust they’ll reach loved ones across White City and neighbouring areas, beautifully arranged and on time.

  • Fast, fresh same-day flower delivery in W12
  • Proudly serving Shepherd’s Bush, Hammersmith, and beyond
  • Easy online ordering with local experts you can trust
As your trusted local florist, we’re committed to honesty, quality, and the joy that only beautiful flowers can bring. Explore our stunning arrangements today—every bouquet tells a story, hand-delivered from our White City home to yours.

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ENGAGEMENT FLOWERS
MY ONLY
MY ONLY
£70.00
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PASSION STRUCK
PASSION STRUCK
£70.00
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LOVE IN THE AIR
LOVE IN THE AIR
£64.00
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PINK SWEETNESS
PINK SWEETNESS
£55.00
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EVERLASTING LOVE
EVERLASTING LOVE
£110.00
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A round, crystal-clear glass bowl holds a graceful red and white floral arrangement that feels both modern and timeless, much like the mix of new builds and traditional homes around White City. Rising from the centre of the design is a compact mound of deep red roses, around ten in number, gathered so closely that their velvety petals seem to touch and overlap. Each rose has a classic spiral of petals; some buds are slightly tighter, hinting at days of beauty to come, while others are fully open, showing their rich crimson layers in all their glory. This passionate cluster of roses is cradled by a generous collar of creamy white hydrangeas that wrap around the base in a continuous ring. The hydrangea heads are made up of many tiny, four-petalled florets, giving the base a plush, cloud-like fullness that makes the arrangement appear soft and inviting. The contrast between the bold red crown and the billowy white foundation creates a striking yet soothing visual balance. The stems are cut cleanly and placed with care inside the transparent vase, where they fan out in the clear water, adding natural green accents beneath the blooms. Set against a stark white background, the colours appear vivid and crisp, as though bathed in gentle daylight streaming through a window on a quiet side street off Wood Lane. This design, often chosen as an anniversary gift, feels like a heartfelt declaration of love-something you could imagine being delivered to a home near Television Centre or a cosy flat overlooking Hammersmith Park, where its elegance would instantly elevate the room.
SIMPLY EXQUISITE
£100.00
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ALLURING BLOOMS
ALLURING BLOOMS
£99.00
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ALL OF ME
ALL OF ME
£100.00
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This opulent, meticulously crafted bouquet draws the eye with its abundance of deep red roses, their petals lush and velvety, brought together in a perfectly rounded dome. Arranged with loving precision within a sleek black hat box, the blossoms billow luxuriously above the box's rim-a flourish reminiscent of the romantic displays glimpsed in White City's elegant boutiques and family-run flower stalls near Shepherd's Bush Market. Each rose, vibrant and saturated with a passionate crimson hue, reveals a spectrum of textures: from tight, unwinding centers to more open, gently curling edges that invite the fingertips to linger. A wide, gleaming red satin ribbon encircles the box, its front accentuated by a flawlessly tied bow and a delicate silver brooch whose crystals glimmer subtly as the arrangement catches the light, reminiscent of festive evenings in White City. The interplay of matte and shine, depth and softness, conjures a feeling of intimate celebration-perfect for moments of devotion, milestone anniversaries, or as a bold declaration of admiration. Set against an immaculate white backdrop, the bouquet stands as a testament to local florist expertise, exuding a warm elegance and the promise of cherished memories. Whether destined for a doorstep near Television Centre or as part of a special surprise within the heart of this West London community, the arrangement offers not just beauty, but a fragrant, emotive experience that lingers in both air and heart.
SOMETHING SPECIAL
£250.00
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Imagine sunlight filtering softly through the windows of a White City loft-this bouquet brings that gentle light to life, its palette of pastels arranged with the expertise of White City's own florists. At its core sit peachy-pink roses, their textured petals unfolding towards the observer, exuding sweetness and thoughtful romance. Framing these roses are two radiant peach or pale orange gerbera daisies with warm, inviting faces, and deep brown centers reflecting the lively moods of Uxbridge Road's morning crowd. There's a billowing of cloudlike white baby's breath throughout, their airy clusters giving the bouquet a soft, cherubic quality, while the inclusion of smaller white chrysanthemums, sparkling with green-eyes at the center, provides crispness and a calming balance, like a walk along the quiet lanes of Hammersmith Park. Wisps of deep green foliage-eucalyptus or similar-peek between the blooms, their fragrance adding depth and linking the arrangement to local fresh-cut gardens. The bouquet's supporting structure is a transparent, subtly frosted vase through which healthy stems and clear water can be glimpsed, grounded by a neatly tied strand of natural twine at the neck. Dangling from this bow, a modest, unmarked white tag waits for a handwritten wish. The entire design sits against a luminous white background, highlighting every gentle hue and textured element. Perfectly suited for birthdays, well wishes, or simply expressing gratitude, this arrangement embodies the spirit of White City, offering a taste of artisanal floristry and the comfort of home.
CANDY CRUSH
£55.00
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PINK POP
PINK POP
£72.00
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A sumptuous round hat box arrangement sits centre stage, its matte black sides and delicate red trim providing a sleek, contemporary frame for an explosion of roses that rises in a generous dome. The bouquet is photographed against a pure white background and seen from slightly above, allowing the viewer to appreciate how densely each stem has been placed, with barely a gap between the velvety petals. At the core are deep, crimson red roses, lush and velvety, creating a dramatic heart to the design. Threaded between them are roses in soft blush pink, romantic fuchsia, warm coral and peach, creamy ivory, and gentle lavender and lilac tones, each hue echoing the variety of sunsets you might see over Wormholt Park or along Wood Lane. Some roses are large-headed and fully unfurled, showing off their layered, spiralling centres, while others remain in tighter buds or smaller spray clusters, adding fine texture and a sense of evolving bloom. Fresh green foliage, perhaps eucalyptus or ruscus, peeks through in slender sprigs, giving subtle contrast and suggesting the scent of clean, just-cut greenery. The clean white backdrop and the structured shape of the hat box lend a modern, editorial feel, as if styled for a photoshoot in a White City studio. This is the kind of floral gift that quietly speaks of devotion and celebration, perfect for anniversaries, Valentine's surprises, or a grand thank-you, and would feel equally at home delivered to a chic apartment near Westfield or a cosy townhouse off Bloemfontein Road.
SWEET LOVE
£97.00
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PURE ELEGANCE
PURE ELEGANCE
£65.00
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Infused with the creative flair of White City, this sumptuous bouquet celebrates a harmonious blend of pink and purple florals, evoking a sense of warmth and joy often experienced during spring mornings by Hammersmith Park. Soft lavender roses unfurl at the center, their petals delicate and inviting, exuding a gentle, sweet fragrance that lingers in the air. Flanked nearby, bold fuchsia gerbera daisies captivate with their wide, open faces and dark centers, radiating happiness and energy-mirroring the neighbourhood's lively spirit near Westfield. Encircling these are sprays of plush magenta chrysanthemums, each detailed with fine, textural petals and subtle green-yellow centers, adding a comforting density to the arrangement. Wisps of airy white baby's breath drift between the main blooms, offering a fresh, weightless accent reminiscent of early morning mist drifting through leafy gardens. Glossy, deep green leaves support and frame the florals, weaving harmony and vibrancy throughout. Housed in a contemporary crackle-textured glass vase, the bouquet's presentation feels grounded and current, accented with natural raffia bow and a minimalist handwritten gift tag featuring a sketched pink rose, echoing the charm of small shops along Uxbridge Road. This arrangement evokes both joy and reflection-ideal for anniversaries, heartfelt milestones, or thoughtful gestures to friends and loved ones across White City and its surrounding neighbourhoods.
DAY BRIGHTENER
£55.00
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LOVE
LOVE & PASSION
£65.00
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MAKE A WISH GRAND
MAKE A WISH
£60.00
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PEARL MEMORIES DELUXE
PEARL MEMORIES
£60.00
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INSPIRATION
INSPIRATION
£65.00
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FOREVER GRAND
FOREVER
£65.00
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Overflowing with the grandeur of passionate emotion, this dazzling bouquet of approximately fifty rich, deep red roses appears almost sculptural in its rounded fullness. Each bloom, its velvety petals unfurling in perfect spirals, is a testament to the artistry found at the heart of White City's floral scene. Illuminated by gentle daylight, the arrangement is enhanced by deeply saturated green foliage that peeks between the roses, grounding the drama in nature's own palette. A wide, crimson satin ribbon gathers the stems at the base, its bow tied with care to mirror the sophistication often seen along nearby White City streets. This bouquet is the very essence of occasion: a fitting tribute for the grandest of declarations, heartfelt milestones, or memorable gifts for those near Television Centre or Westfield. Its fragrance, vivid and imagined, recalls summer mornings spent strolling through Wormholt Park. The craftsmanship of the bouquet speaks to an understanding of proportion, balance, and local taste, ensuring each delivery brings a burst of classic romance to homes across White City and its vibrant community.
RED EXUBERANCE
£299.00
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GLAMOUR
GLAMOUR
£67.00
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A sophisticated floral hatbox arrangement is captured in clear, even light, showcasing the detailed craftsmanship of a local White City florist. The container is a round, low, matte black hatbox, its dark surface quietly reflective and encircled at the top by a fine band of white lace, the tiny scalloped motifs just visible where they meet the flowers. Rising from this soft trim is a lush, almost perfectly dome-shaped mass of roses, their petals a saturated yellow that suggests early morning sunshine on the paths by Hammersmith Park. Each bloom is carefully angled so that the spiralled hearts are visible, some tightly wound, others fully opened with velvety petals curling gently at the edges. Weaving between the roses are stems of Leucadendron 'Safari Sunset' in deep burgundy and reddish-brown, their elongated, tapered bracts standing slightly taller than the roses and providing a striking vertical contrast. At the base of the composition, layers of rich green foliage create depth and structure: broad, glossy leaves cup the flowers from below, while slender, wispy fronds of light green filler foliage slip out between the blooms and trail just past the lip of the box, giving a sense of movement. The overall palette of yellow, burgundy, and deep green feels both warm and refined, like a modern arrangement chosen for a stylish apartment near Wood Lane or a home office with views toward Shepherd's Bush. As you imagine lifting the box, there is a sense of generous weight, the scent of fresh roses and greenery rising as a reminder that this piece would suit celebrations, thoughtful congratulations, or simply lighting up a quiet evening at home.
BOX OF SUNSHINE
£115.00
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In White City's tranquil morning light, this hand-tied bouquet emanates a quiet sense of grace, each component thoughtfully chosen by florists who know the neighbourhood's blend of peaceful avenues and vibrant energy. The deep crimson roses, velvety and lush at the center, are complemented by pure white gerberas-petals soft as silk, fanned around dark chocolate hearts-giving the arrangement its signature contrast. Soft lavender lisianthus, a few still curled in delicate promise, peek between layers of gentle foliage. Silvery eucalyptus leaves curve outward, their iced mint tones and lively fragrance instantly recalling open markets and leafy corners along Du Cane Road. Light, gently cloud-like filler blossoms in near-ivory provide volume and an airy softness, surrounding the statement blooms. The transparent vase stands proud, revealing straight green stems submerged in clear water and framed by wide, glossy green leaves that wrap neatly at the base. The whole composition receives a wash of sunlit brilliance, as though placed near a White City window open to fresh, local air. Whether sent as a gesture of comfort, for an anniversary in Westfield, or to brighten a home office nearby, this arrangement tells a story of modern artistry and local charm. Its gentle beauty and harmonious textures reflect the understated elegance White City residents love, capturing a sense of everyday celebration and enduring affection.
VANITY FAIR
£50.00
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A richly coloured bouquet is set against a crisp white backdrop, the neutral setting allowing every petal and leaf to stand out with clarity. Dominating the arrangement are several dramatic Vanda orchids in saturated fuchsia-purple, their signature speckled pattern spreading across wide, velvety petals like delicate lace. Nestled closely around them are clusters of glowing orange roses, their petals wrapped tightly in spirals that suggest freshness and energy, alongside softer blush and pastel pink garden roses that relax into gentle, ruffled blooms. Some of these pink roses are still in bud, adding a sense of new beginnings, while others are generously open, suggesting affection and tenderness. Rising through this colourful tapestry, elongated calla lilies in a muted plum or lavender shade curve with quiet confidence, their sleek, trumpet-shaped blooms adding height and a sculptural, almost architectural touch. The bouquet is surrounded by layers of lush foliage, with cool-toned eucalyptus leaves threading between deeper green stems, giving both texture and a slightly herbaceous scent. Small clusters of lavender-toned filler flowers sit between the main blossoms like tiny stars, offering a fine, intricate counterpoint to the larger blooms. The stems are clearly visible at the bottom, bound together in a tidy hand-tied style that speaks of professional care and local craftsmanship, as if arranged in a White City studio before being cycled over to a flat near the BBC Television Centre. The overall mood is vibrant yet sophisticated-a design that would feel at home brightening a modern workspace off Wood Lane, marking a congratulations bouquet for a new job, or becoming the focal point of a relaxed weekend gathering with friends in a White City home.
BALI DREAM
£95.00
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COSTA DEL MAR
COSTA DEL MAR
£114.00
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ENGAGED DUO
ENGAGED DUO
£65.00
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FLORIST CHOICE 150
FLORIST CHOICE £150
£150.00
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LOVE YOU MER-LOT TOP
LOVE YOU MER-LOT
£64.00
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A romantic bouquet and balloon duo is displayed against a bright white background, as if ready to be delivered from a White City florist's workbench straight to a couple's living room. The bouquet is lush and carefully structured, with creamy white roses forming the calm, elegant heart of the design. Their spiralled buds are just beginning to open, promising softness without losing that fresh, just-cut look. Between the roses sit plush, velvety carnations in a deep magenta or burgundy shade, their many ruffled petals giving the arrangement weight and a feeling of warm intensity. Threaded among them are white alstroemeria, their slim petals patterned inside with fine reddish-brown speckles and streaks, bringing a painterly, almost hand-inked detail. Around the flowers, rich green leaves and touches of variegated foliage frame the blooms, gently rounding the outline and adding a sense of garden abundance. The stems are wrapped in two distinct layers: an inner band of crisp white paper that angles sharply across the bouquet, and an outer shell of sheer purple cellophane, lightly crinkled so it catches the light and casts lavender reflections around the flowers. A slender bright green satin ribbon cinches the base, tied neatly with a small bow and a swinging light brown tag that could easily carry a message from someone in neighbouring Shepherd's Bush or along Uxbridge Road. To the right, a compact round foil balloon in metallic purple lies on the white surface, its scalloped edge shaped like a rosette. At the centre, inside a lighter lilac circle, you can read the graceful script "To Loving Partners," accompanied by a jagged-edged rainbow holographic sticker that hints at a shimmering finish. The overall mood is intimate celebration, ideal for anniversaries or marking meaningful relationship milestones in and around White City.
LOVING PARTNERS BOUQUET
£67.00
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MIDNIGHT RUSH
MIDNIGHT RUSH
£105.00
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MOONLIGHT DANCE
MOONLIGHT DANCE
£115.00
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A refined bouquet of red roses and white calla lilies is presented in a clear glass vase, set cleanly against a bright white backdrop so that every detail looks crisp and intentional. The roses, approximately half a dozen in number, are fully open and richly saturated, each one a deep, velvety red that suggests classic romance and heartfelt emotion. Their layered petals curl softly, forming intricate spirals that draw the eye to the centre of each bloom. Woven among them, four to five white calla lilies provide a serene contrast, their sleek, trumpet-shaped flowers arching upwards with an almost architectural poise. Their creamy, waxy petals and soft central spadix echo the gentle light, much like the soft reflections you might see along the buildings near Wood Lane or around the quieter streets of Westfield in the early morning. The bouquet is generously padded with mixed greenery: airy eucalyptus with small, rounded leaves in a silvery green, and larger, darker leaves that add structure, shine, and a lush frame for the red and white flowers. The stems are arranged with care in a cylindrical glass vase filled with clear water, the lower portion of the bouquet visible through the glass, adding texture and a sense of grounded simplicity. Lit with bright, even illumination, the colours appear vibrant yet calm, suggesting an arrangement created to mark a meaningful moment-a White City anniversary dinner, a romantic gesture sent to a loved one working nearby, or a thoughtful centrepiece for a special celebration at home.
NATURE THRILLS
£65.00
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SANTORINI DREAM
SANTORINI DREAM
£119.00
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This image shows a luxuriously full bouquet captured against a clean white backdrop, allowing every colour and texture to stand out clearly. At the centre, elegant cream-white roses sit in a tight, rounded cluster, their buds just opening enough to reveal layered, satiny petals that suggest purity and warmth. Interwoven with them are deep magenta carnations, their densely frilled petals creating a rich, almost cloud-like surface that adds drama and depth. Nestled throughout are white alstroemeria, known as Peruvian lilies, with slender petals adorned with pinkish-red streaks and fine speckles, each bloom finished with dark, upright stamens that bring a sense of detail and refinement. Fresh greenery fills the spaces between, from glossy, deep green leaves to lighter variegated fronds, building a generous dome of foliage that supports the flowers and gives the bouquet its rounded, hand-crafted shape. The stems draw downward in a gentle taper, disappearing into an artful wrapping. Closest to the blooms is a structured collar of crisp white floral paper, framing the arrangement like a tailored shirt collar. Surrounding this, a layer of translucent purple cellophane or paper, gently crinkled, flares outward and downward, adding a luminous, jewel-toned halo around the bouquet and suggesting celebration. At the base, a vivid lime-green satin ribbon, with a soft iridescent sheen, is tied into a small but precise bow, from which hangs a pale, rectangular kraft gift tag waiting for a personal message. The style feels contemporary yet timeless, much like the mix of old and new architecture around White City. It is easy to imagine this bouquet being prepared by a local florist for delivery to a home off Wood Lane or to brighten a studio near the White City station, perfect for marking milestones, offering thanks, or simply bringing a touch of beauty indoors.
BLACKBERRY FUSION
£55.00
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A soft, romantic hydrangea bouquet is captured in crisp detail against a spotless white background, its colours and textures echoing the calm of a bright afternoon over White City. The arrangement is built around generous, domed heads of hydrangeas in three harmonising shades: delicate blush pink, serene powder blue, and luminous ivory white. Each head is made up of tight clusters of small, silky petals, almost quilted together, giving the bouquet a billowy, cushion-like appearance that feels both luxurious and inviting. The pink blooms bring a gentle sweetness, while the blue hydrangeas introduce a cool, soothing balance; the ivory flowers act as a soft spotlight that ties everything together. Nestled among these larger blooms are airy sprigs of tiny, deep fuchsia filler flowers, probably waxflower, their miniature blossoms and fine stems breaking up the rounded shapes with a light, dancing rhythm. Around the hydrangeas, a ring of fresh green foliage fans out, mixing broad, dark, glossy leaves with smaller, more delicate greenery that adds depth and structure without overpowering the pastel palette. The stems are gathered securely in a classic hand-tied style, giving the sense of a bouquet just prepared by an experienced florist near Westfield White City, ready for delivery to a nearby apartment or townhouse. Neutral, even lighting ensures that no harsh shadows distract from the natural beauty of the petals and leaves. The overall mood is peaceful yet quietly joyful, making this arrangement ideal for marking milestones, sending get-well wishes to someone in White City, or simply bringing a breath of garden calm indoors.
FAIRYTALE BLISS
£60.00
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This image presents an intimate, eye-level view of a luxurious flower box that encapsulates the sleek, urban feel of White City's new developments and studio spaces. Twelve preserved red roses are meticulously arranged inside a square, matte black gift box, their blooms filling every inch of the top opening. The roses are laid out in a neat 3-by-4 grid, each one pressed closely against the next so that their velvety petals brush gently together. The flowers are a deep, romantic crimson, with delicate shifts in tone as the light catches the curves of the petals, revealing layers that spiral inward toward the heart of each bloom. They stand just proud of the box's rim, creating a soft, cushion-like effect that feels both structured and indulgent. The box has a cool, contemporary presence, with straight, clean edges and an unadorned black surface broken only by a slender white band encircling the lower part, like a designer detail on a favourite piece of furniture. Against a brilliant white backdrop, the arrangement appears almost sculptural, the contrast between the intense red roses and the stark black box heightened by the purity of the background. Soft, diffused lighting falls across the roses, bringing out the plush texture of each petal while casting gentle, feathered shadows that give the arrangement a three-dimensional quality. The overall impression is one of modern elegance and sincere emotion, ideal for a romantic same-day delivery to a flat near White City station, a thoughtful birthday gesture, or an understated yet powerful way to express admiration and affection through a trusted local flower delivery service.
LOVE'S EMBRACE
£150.00
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