White City’s Trusted Florist – Beautiful Flowers & Same-Day Delivery

Welcome to Florist White City, your local expert for fresh flowers, hand-tied bouquets, and unique floral gifts delivered across White City and nearby areas. As a dedicated florist based in the heart of the community—within reach of Westfield London, Wood Lane, and the scenic Hammersmith Park—we take genuine pride in brightening life’s moments for our neighbours.

Our team pours care and expert knowledge into every arrangement, personally selecting seasonal blooms to suit every occasion. Whether you’re celebrating, saying thank you, or sending a little cheer, you can trust us—your go-to florist—to deliver both beauty and quality every time.

  • Fast, reliable same-day delivery in White City, Shepherd’s Bush, and Hammersmith—order online by 3 PM.
  • Convenient online ordering for all flowers and bouquet needs.
  • Locally sourced, eco-conscious blooms handled with expert care.

From the fashionable shops on Uxbridge Road to the green spaces of Shepherd’s Bush Common, we’ve built our name on trust, reliability, and floral artistry. Experience the difference with a true White City florist. Place your order online today for heartfelt, hand-delivered freshness—because every petal matters.

Share This Guide

GOOD LUCK
A soft, romantic hydrangea bouquet is captured in crisp detail against a spotless white background, its colours and textures echoing the calm of a bright afternoon over White City. The arrangement is built around generous, domed heads of hydrangeas in three harmonising shades: delicate blush pink, serene powder blue, and luminous ivory white. Each head is made up of tight clusters of small, silky petals, almost quilted together, giving the bouquet a billowy, cushion-like appearance that feels both luxurious and inviting. The pink blooms bring a gentle sweetness, while the blue hydrangeas introduce a cool, soothing balance; the ivory flowers act as a soft spotlight that ties everything together. Nestled among these larger blooms are airy sprigs of tiny, deep fuchsia filler flowers, probably waxflower, their miniature blossoms and fine stems breaking up the rounded shapes with a light, dancing rhythm. Around the hydrangeas, a ring of fresh green foliage fans out, mixing broad, dark, glossy leaves with smaller, more delicate greenery that adds depth and structure without overpowering the pastel palette. The stems are gathered securely in a classic hand-tied style, giving the sense of a bouquet just prepared by an experienced florist near Westfield White City, ready for delivery to a nearby apartment or townhouse. Neutral, even lighting ensures that no harsh shadows distract from the natural beauty of the petals and leaves. The overall mood is peaceful yet quietly joyful, making this arrangement ideal for marking milestones, sending get-well wishes to someone in White City, or simply bringing a breath of garden calm indoors.
FAIRYTALE BLISS
£60.00
Buy now
A dramatic hand-tied bouquet of roses, carefully shaped into a near-perfect sphere, dominates a clean white backdrop, allowing its red, white, and royal blue colour story to take centre stage. Dozens of tightly clustered blooms form a dense floral canopy, with each rose revealing soft, velvety petals that curl inward in a graceful spiral. The rich crimson roses provide a warm, passionate base, while the pure white and creamy ivory-toned roses lend a sense of calm and purity. Interwoven between them, striking royal blue roses bring a contemporary edge, their rare hue giving the bouquet a distinctly patriotic and artistic feel. Polished dark green leaves peek through the blossoms, adding depth and a sense of fresh garden foliage just cut from a well-kept border near the residential streets of White City. At the bottom, a uniform bundle of green and slightly woody brown stems is visible, bound closely together to showcase the skill of an experienced florist's hand. The bright, even lighting enhances the bouquet's lush textures, suggesting a fresh, just-delivered arrangement ready to be placed in pride of position on a dining table or office reception. This image conveys a mood of confident celebration and respectful remembrance, suitable for honouring national holidays, welcoming loved ones home, or sending a meaningful gift across White City and the surrounding West London neighbourhoods to express admiration, solidarity, or heartfelt thanks.
LIKE A ROYAL
£85.00
Buy now
Set against a clean, white background, this hand-tied bouquet bursts with colour and life, like a pocket of garden brightness in the heart of White City. At its core, plush hot pink roses open fully, each velvety petal folding outwards in soft curves that suggest romance and confidence. Fanning around them, lime green spider chrysanthemums add a striking, contemporary twist; their thin, elongated petals radiate in all directions, creating energetic, spiky spheres of vivid chartreuse that contrast beautifully with the roses' smooth texture. Woven through the design, deep indigo and royal purple lisianthus blooms lend a sophisticated richness. Some lisianthus are fully open, their bell-shaped flowers gently ruffled at the edges, while others remain in slender buds, adding a sense of anticipation, like the quiet build-up before an evening out near Shepherd's Bush. Bright yellow gerbera-style daisies are dotted throughout the bouquet, their round, daisy-like faces radiating sunny warmth and an easy, happy charm. A single cream or pale yellow rosebud peeks out, its compact, classical shape softening the vivid colour palette. Light pink and lavender filler flowers, along with slim green buds, stretch subtly upwards, breaking the rounded silhouette just enough to give a fresh, meadow-like feel. The arrangement is anchored by generous greenery: glossy dark leaves, airy fern fronds, and rounded, eucalyptus-like foliage that provide depth, movement, and a lush frame for the brighter blooms. Neatly tied stems visible at the base confirm it is a hand-tied bouquet, ready to slip into a vase on a dining table in a White City apartment. The overall effect is joyful, artistic, and ideal for birthdays, thank-you gifts, or simply bringing a splash of colour indoors with local flower delivery.
GARDEN STROLL
£49.00
Buy now
This hand-tied bouquet, captured against a clean white backdrop, feels like a burst of colour and texture brought straight from a skilled florist's workbench in White City. At the centre, several large roses unfold in soft shades of peach, apricot, and salmon pink, with petals that transition from pale, almost creamy edges to richer, more saturated tones at their cores, giving each flower a sense of depth and movement. Woven between these roses are dramatic gerbera daisies in deep magenta and burgundy, their fine, radiating petals surrounding lighter, subtly patterned centres that catch the eye and add a playful contrast. Toward the upper section of the bouquet, a distinctive King Protea acts as a sculptural focal point, its firm, overlapping bracts shaded with maroon and reddish-brown, tipped with hints of blush pink that lend an exotic, almost tropical character to the design. Threaded throughout are numerous clusters of bright lime-green Santini chrysanthemums, perfectly rounded and button-like, offering crisp, citrus-coloured highlights that bounce visually off the warmer tones of the roses and gerberas. The flowers are supported by an abundant mix of greenery: broad, glossy leaves form a strong, dark base, while thinner, variegated blades and airy sprigs of eucalyptus, with their rounded, silvery-green leaves, arch outward to soften the silhouette and lend a natural, garden-inspired feel. Neatly trimmed stems are gathered and tied at the bottom, clearly visible, suggesting a fresh bouquet ready to be handed over at a doorway near Television Centre or carried through the paths of nearby Wormholt Park. Gentle, even lighting lets the arrangement's colours glow without harshness, creating an overall impression of joyful warmth, ideal for birthdays, thank-yous, or simply brightening someone's day.
RADIANT GEM
£50.00
Buy now
Set against a plain white backdrop, this rounded bouquet looks as if it has been gathered with care in a light-filled White City studio. The focal point is a pair of deep red roses, their petals tightly layered and slightly curled at the edges, suggesting classic romance and heartfelt emotion. Around them, white daisy-like spray chrysanthemums form a soft, abundant collar; each bloom has a bright lime-green centre that injects a lively, modern twist, much like the new energy around White City's media hub and Westfield. Interlaced among the white daisies, pink chrysanthemums in shades from pale blush to warm rose appear, each with a similar vivid green centre, creating a harmonious rhythm of colour that feels both soothing and celebratory. Scattered delicately through the arrangement, slender sprigs of pale pink waxflower provide intricate detail, their tiny, star-shaped blossoms adding a light, feathery texture that softens the transition between larger blooms. Deep green foliage frames the flowers, with broad, glossy leaves and lighter green highlights giving the design structure and a sense of freshness, as if the bouquet has just been brought in from a well-kept local garden. The stems are neatly gathered at the base, clearly showing it is a hand-tied bouquet, ready to slip into a vase for a White City living room or office reception. This composition is well-suited for birthdays, anniversaries, thank-you gifts, or simple everyday cheer, making it a versatile choice for same-day flower delivery across White City, Shepherd's Bush, and nearby neighbourhoods.
FLORAL MELODY
£45.00
Buy now
Set against a pristine white backdrop, this bouquet appears almost to float, its colours and textures carefully composed like a painting. The eye is first drawn to the luxurious roses at the heart of the design, their petals a mellow blend of creamy white and gentle butter-yellow, spiralling inward with the poise and softness of well-worn satin. Encircling these roses, rich fuchsia-magenta chrysanthemums create a lively frame, their slightly ruffled petals radiating from round, yellow-green centres that bring a fresh, springlike brightness to the arrangement. Scattered among them, dainty white daisies, reminiscent of chamomile or feverfew, lend an airy, meadowy lightness, each slim petal flicking out from a sunny yellow disc. Tucked discreetly in between, smaller buds of deeper purple-pink mums suggest new blooms on the verge of opening, adding dimension and a sense of natural growth. The flowers are cradled by a collar of lush green foliage, the varied greens giving a grounded, garden-fresh base typical of a bouquet prepared by an experienced White City florist familiar with the local love of relaxed, modern designs. At the bottom, the stems are aligned and tied with a green and white checked ribbon, evoking a hint of picnic blankets on Wormholt Park lawns or casual gatherings along the tree-lined streets. The soft, even lighting highlights each blossom without harsh shadows, making the bouquet feel inviting, generous, and ready to brighten a home, office, or intimate celebration in and around White City.
LOVELY DREAMER
£50.00
Buy now
The image presents a refined floral arrangement carefully composed in a clear, square glass vase, set against a clean white backdrop so every nuance is easy to imagine. Two large white Oriental lilies rise confidently from the centre, their petals unfolding like soft porcelain, each bloom exposing a cluster of dark reddish-brown stamens that provide a striking contrast. Encircling these lilies are numerous blush and soft pink roses, some tightly furled and others fully open, their layered petals forming romantic spirals that suggest tenderness and affection. Woven between the roses are graceful sprays of pink and white alstroemeria, a few petals lightly flecked with yellow, and airy sprigs of white baby's breath that add a weightless, cloud-like veil around the larger flowers. Rich greenery, including broad glossy leaves and finer, feathery foliage, cradles the blooms and extends slightly beyond the rim of the vase, giving the composition a sense of natural movement, as though freshly arranged in a White City studio not far from Westfield and the Television Centre. The square vase itself is crystal clear, revealing neatly trimmed stems and the cool clarity of the water inside, while a soft pale pink satin ribbon is wrapped horizontally around the middle, introducing a gentle, gift-wrapped feel. In the bottom right corner, a circular orange emblem with bold white capital letters states "VASE INCLUDED," making it obvious that the container shown is part of the delivered design. The arrangement feels compact yet abundant, a tranquil piece suited to a bedside table, a small dining setting, or sending warm wishes to someone in White City with a gesture that speaks of calm joy and thoughtful care.
COLOURFUL DELIGHT
£65.00
Buy now
Against a crisp white backdrop, a full, dome-shaped bouquet fills the frame, rich with shades of pink, mauve, purple, and fresh green that call to mind blossom-heavy gardens tucked behind White City terraces. In the centre, soft blush roses open in layers of silky petals, some still partially furled, others more generous and revealing, with hints of deeper pink that draw the eye inward. These are embraced by plump, deeply ruffled carnations in dusty rose and mauve, their frills overlapping like the folds of a favourite fabric, giving the arrangement a comforting, abundant feel. Rising from this cushioned base, elegant spires of deep indigo and violet Veronica create vertical lines, adding a modern twist and subtle drama, as though the bouquet is stretching upwards towards the light. Between these, clusters of rich purple lisianthus blooms and buds nestle among airy sprays of tiny, starry aster flowers in lavender and periwinkle, each with a soft yellow centre that adds gentle brightness. Vibrant lime-green filler flowers, textural and playful, weave through the bouquet, while eucalyptus and mixed foliage in sage and fresh green tones provide structure, framing the blossoms with natural ease. The neatly bound stems at the base reveal that this is a hand-tied design, ready to slip into a favourite vase on a kitchen table near Westfield or in a living room overlooking Wormwood Scrubs. The overall impression is one of polished yet approachable beauty-a bouquet that feels ideal for celebrating personal milestones, from birthdays to quiet congratulations, delivered with care across White City and the surrounding neighbourhoods.
SPRING CHARM
£57.00
Buy now
A lavish mixed bouquet fills the frame against a seamless white studio background, allowing the colours to speak as clearly as a friendly chat in a White City café. The focal blooms are striking bi-colour roses, fully open yet still graceful, their centres a bright, sunlit yellow that gradually melts into rich orange and faint reddish-orange along the outer petals. Around them, a ring of white daisy-like chrysanthemums brings clarity and calm, each blossom composed of slender, tidy petals surrounding a bold lime-green centre, which pops almost like fresh new grass in the spring. Threaded throughout are smaller chrysanthemum heads in a deeply saturated magenta and fuchsia tone, their many tiny petals packed densely together to create a plush, almost velvety texture, highlighted by yellow-green eyes that echo the daisies. Pockets of deep green foliage emerge between the flowers-glossy, smooth leaves that support and frame the design, adding refreshing coolness and a sense of movement, as though a gentle breeze from nearby Hammersmith Park had passed through. The bouquet is tied at the base, the stems gathering into a clean, evenly cut bundle that hints at being freshly prepared for delivery across White City and the surrounding streets. Its silhouette is rounded and abundant, yet balanced, with no single flower overpowering the rest. Visually, it feels like an invitation to celebrate-a joyful option for marking new beginnings, congratulating someone on a home move near Wood Lane station, or sending a bright, uplifting message on an overcast London day, with its interplay of yellow, orange, white, green, and magenta suggesting optimism, affection, and heartfelt appreciation.
BERRY BURST
£43.00
Buy now
This mixed-colour bouquet, displayed in a simple clear glass vase, looks like a burst of happiness set against a clean, white backdrop, much like a sunny corner café near White City station. Dominating the centre are plush red roses, their rich, velvety petals spiralling inward and drawing the eye with a classic romantic appeal. Framing them are two large yellow gerbera daisies, their golden petals radiating out from warm, brownish centres, bringing a playful, almost sunshine-like energy to the design. Surrounding these focal blooms, an abundance of pink and lilac-tinged daisies or chrysanthemums forms a soft halo, each flower with a tiny yellow centre that adds gentle brightness and airy volume. Interwoven among these are slim stems of lisianthus in shades of purple and lavender, their bell-shaped flowers and slightly curled petals lending a sense of elegance and subtle sophistication. Scattered clusters of round, red hypericum berries nestle between the blooms like little jewels, providing a modern textural accent. Lush greenery in several tones of green-broad glossy leaves, lighter sprigs, and delicate shoots-wraps the whole composition in a feeling of natural abundance, reminiscent of the greenery around nearby Wormholt Park. The vase's transparent sides reveal cleanly trimmed stems and fresh water, underscoring the bouquet's just-cut freshness and the florist's attention to detail. This arrangement feels ideal for local delivery to mark milestones, from congratulations for a new home in White City to a bright centrepiece for a small gathering, radiating warmth, optimism, and carefully considered beauty.
FRESH SCENT
£43.00
Buy now
GOOD LUCK BALLOON
GOOD LUCK COMBO
£60.00
Buy now
Against a crisp white background, a contemporary mixed bouquet stands proudly, as if ready to head out for same-day delivery across White City and the nearby BBC studios. At its heart, a cluster of soft pink roses is fully open, each bloom layered with delicate petals that curl at the edges, creating a romantic focal point. Surrounding them, cheerful yellow gerbera daisies with dark brown centres radiate like tiny suns, their flat, daisy-like faces bringing a sense of optimism and light. Reaching above this warm core, tall stems of deep blue delphinium carry rows of small florets, their cool tones echoing a clear West London sky after rain and adding elegant vertical structure. The flowers are cradled in an abundant mix of greenery: airy fern fronds soften the outline; broad, polished tropical leaves wrap gracefully around the base of the flower heads to form a structured, architectural collar; and compact tufts of bright green filler foliage lend a textured, cushiony depth throughout the arrangement. Slender green stems tipped with tiny buds rise lightly from the top, giving an impression of gentle movement and fresh growth. Below, the natural stems are gathered tightly, visible where they cross and are tied together with a simple binding, then partially wrapped in a pale cream or soft green paper that feels both refined and understated. The composition balances warm and cool colours, rounded blooms and linear spikes, making it a versatile bouquet suited to birthdays, congratulations, or a thoughtful "thinking of you" gesture for friends and neighbours around Shepherd's Bush and White City.
NATURAL POETRY
£60.00
Buy now
FESTIVAL OF COLOURS 1
FESTIVAL OF COLOURS
£54.50
Buy now
A refined bouquet of red roses and white calla lilies is presented in a clear glass vase, set cleanly against a bright white backdrop so that every detail looks crisp and intentional. The roses, approximately half a dozen in number, are fully open and richly saturated, each one a deep, velvety red that suggests classic romance and heartfelt emotion. Their layered petals curl softly, forming intricate spirals that draw the eye to the centre of each bloom. Woven among them, four to five white calla lilies provide a serene contrast, their sleek, trumpet-shaped flowers arching upwards with an almost architectural poise. Their creamy, waxy petals and soft central spadix echo the gentle light, much like the soft reflections you might see along the buildings near Wood Lane or around the quieter streets of Westfield in the early morning. The bouquet is generously padded with mixed greenery: airy eucalyptus with small, rounded leaves in a silvery green, and larger, darker leaves that add structure, shine, and a lush frame for the red and white flowers. The stems are arranged with care in a cylindrical glass vase filled with clear water, the lower portion of the bouquet visible through the glass, adding texture and a sense of grounded simplicity. Lit with bright, even illumination, the colours appear vibrant yet calm, suggesting an arrangement created to mark a meaningful moment-a White City anniversary dinner, a romantic gesture sent to a loved one working nearby, or a thoughtful centrepiece for a special celebration at home.
NATURE THRILLS
£65.00
Buy now
This image shows a luxuriously full bouquet captured against a clean white backdrop, allowing every colour and texture to stand out clearly. At the centre, elegant cream-white roses sit in a tight, rounded cluster, their buds just opening enough to reveal layered, satiny petals that suggest purity and warmth. Interwoven with them are deep magenta carnations, their densely frilled petals creating a rich, almost cloud-like surface that adds drama and depth. Nestled throughout are white alstroemeria, known as Peruvian lilies, with slender petals adorned with pinkish-red streaks and fine speckles, each bloom finished with dark, upright stamens that bring a sense of detail and refinement. Fresh greenery fills the spaces between, from glossy, deep green leaves to lighter variegated fronds, building a generous dome of foliage that supports the flowers and gives the bouquet its rounded, hand-crafted shape. The stems draw downward in a gentle taper, disappearing into an artful wrapping. Closest to the blooms is a structured collar of crisp white floral paper, framing the arrangement like a tailored shirt collar. Surrounding this, a layer of translucent purple cellophane or paper, gently crinkled, flares outward and downward, adding a luminous, jewel-toned halo around the bouquet and suggesting celebration. At the base, a vivid lime-green satin ribbon, with a soft iridescent sheen, is tied into a small but precise bow, from which hangs a pale, rectangular kraft gift tag waiting for a personal message. The style feels contemporary yet timeless, much like the mix of old and new architecture around White City. It is easy to imagine this bouquet being prepared by a local florist for delivery to a home off Wood Lane or to brighten a studio near the White City station, perfect for marking milestones, offering thanks, or simply bringing a touch of beauty indoors.
BLACKBERRY FUSION
£55.00
Buy now
A compact yet luxurious Easter flower hatbox is shown against a clean white backdrop, its colours echoing the first truly warm day of spring in White City. The flowers are gathered in a smooth, pastel lime-yellow cylindrical box, playfully decorated with scattered miniature Easter eggs in muted shades of baby blue, blush pink, and white, each with discreet dots or stripes that hint at family egg hunts in Hammersmith Park. Rising from this container, the arrangement forms a rounded, almost cushion-like dome of blooms, carefully layered so that no stem feels out of place. Front and centre, a large, soft pink gerbera daisy draws immediate attention, its wide, symmetrical face made up of delicate petals circling a light green centre, like an open window to the new season. Around it, clusters of bright yellow chrysanthemums create an impression of sunlight trapped in flower form, their narrow petals flaring outward and lifting the whole design. Coral-orange carnations, with their densely ruffled edges, weave between the yellow and pink, adding warmth and a tactile richness that makes you imagine the soft brush of petals under your fingertips. Here and there, deep violet lisianthus blooms emerge from the mix, their cool, inky tones adding sophistication and depth, much like the shadows at dusk over nearby Shepherd's Bush. Fresh green foliage, including some leaves with subtle pale margins, frames the blooms and softens transitions, giving the bouquet a natural yet polished look. The whole piece radiates cheer and gentle festivity, ideal for Easter celebrations, spring birthdays, or a surprise delivery to brighten a home or office near Westfield or along Wood Lane.
SORRENTO SUNRISE
£67.00
Buy now
Birthday Occasions Autumn Variety Wedding More