White
BE MY HERO
BE MY HERO
£85.00
Buy now
PINK POP
PINK POP
£72.00
Buy now
A sumptuous round hat box arrangement sits centre stage, its matte black sides and delicate red trim providing a sleek, contemporary frame for an explosion of roses that rises in a generous dome. The bouquet is photographed against a pure white background and seen from slightly above, allowing the viewer to appreciate how densely each stem has been placed, with barely a gap between the velvety petals. At the core are deep, crimson red roses, lush and velvety, creating a dramatic heart to the design. Threaded between them are roses in soft blush pink, romantic fuchsia, warm coral and peach, creamy ivory, and gentle lavender and lilac tones, each hue echoing the variety of sunsets you might see over Wormholt Park or along Wood Lane. Some roses are large-headed and fully unfurled, showing off their layered, spiralling centres, while others remain in tighter buds or smaller spray clusters, adding fine texture and a sense of evolving bloom. Fresh green foliage, perhaps eucalyptus or ruscus, peeks through in slender sprigs, giving subtle contrast and suggesting the scent of clean, just-cut greenery. The clean white backdrop and the structured shape of the hat box lend a modern, editorial feel, as if styled for a photoshoot in a White City studio. This is the kind of floral gift that quietly speaks of devotion and celebration, perfect for anniversaries, Valentine's surprises, or a grand thank-you, and would feel equally at home delivered to a chic apartment near Westfield or a cosy townhouse off Bloemfontein Road.
SWEET LOVE
£97.00
Buy now
Centered on a pure white background, this carefully styled bouquet showcases the richness of red and white roses, arranged with the quiet confidence of a seasoned florist working just moments from the bustling streets of White City. The deep red roses, fully open and velvety, appear almost plush to the touch, their petals spiralling inward to a darker heart, while creamy white roses unfurl in softer, rounded shapes, lending a gentle luminosity to the display. Fine sprays of bright red filler flowers, reminiscent of dyed gypsophila or baby's breath, weave through the roses, creating a delicate haze of colour that softens the transitions between each bloom. Here and there, clusters of glossy scarlet hypericum berries punctuate the bouquet, their smooth, bead-like forms adding dimension and a festive, berry-laden charm that feels perfect for winter holidays or romantic occasions. The arrangement is cradled in an abundance of foliage: smooth, dark green leaves and cool-toned eucalyptus sprigs extend gracefully around the flowers, giving the design a sense of balance and natural movement, as though freshly gathered from a nearby market along Uxbridge Road. All of this beauty is anchored in a sleek, clear glass rectangular vase, where the stems are neatly aligned, visible through the transparent sides. Around the middle of the vase, a green and white checkered gingham ribbon is wrapped snugly, bringing a countryside accent into a modern West London home. In the lower right corner of the image, a bold orange circle carries the white text "VASE INCLUDED," clarifying that the bouquet arrives complete and ready to place, a thoughtful choice for anniversaries, birthdays, or an elegant surprise delivery to someone special in White City.
QUEEN OF HEARTS
£75.00
Buy now
Set against a crisp white backdrop, this hand-crafted bouquet appears almost to float, its colours and textures radiating outward in a sumptuous display. Dominating the design are striking Vanda orchids in a saturated purple-blue, each petal broad and velvety, adorned with a fine mosaic of lighter speckles and intricate veining that give them an exotic, almost celestial quality. They rest atop a cloud of pastel roses-cool blush pinks and creamy off-white sprays-ranging from tight, rounded buds to fully opened blooms with layered, ruffled centres. Every rose adds a note of softness and nostalgia, like the lingering scent of summer evenings in the gardens dotted around White City. Among the main flowers, clusters of tiny white filler blossoms and smooth white hypericum berries introduce a delicately playful texture, while feathery, silver-tinted dusty miller leaves weave through the arrangement, lending a cool, mist-like contrast to the richer hues. Deep green foliage anchors the bouquet, creating a sculpted, domed shape that feels both generous and refined. The stems are gathered with a light-catching ribbon in iridescent lilac and silver, its sheer fabric tying the palette together with a final whisper of elegance. The composition exudes thoughtful glamour-ideal for an anniversary dinner along Wood Lane, a Mother's Day treat for someone living near Westfield, or a gracious thank-you delivered to a friend in nearby Shepherd's Bush. Every element in this bouquet speaks of fresh, premium blooms selected and arranged with care by an experienced White City florist who understands how to turn flowers into an intimate, memorable gesture.
VIOLET SKY
£115.00
Buy now
A generous bouquet of white roses is displayed on a pristine white background, as if carefully laid out on the workbench of a seasoned White City florist just off the bustle of Westfield. The roses, roughly two dozen in number, gather densely at the lower-left corner of the image, forming a luminous cluster of soft, creamy white blooms. Many of the roses are in that perfect in-between stage, not fully open yet no longer tight buds, their petals spiralling outward in gentle layers that catch the light like folded silk. At the very heart of some flowers, a subtle ivory or pale butter-cream tone deepens the sense of dimension and natural warmth. Long, straight stems run diagonally towards the upper-right, wrapped in rich, dark green foliage that contrasts beautifully with the pale flowers. The leaves vary slightly in shade, some with a muted red or bronze hint along the edges, adding to the sense of realism and freshness, as though the stems had just been conditioned in the back room at Florist White City before being photographed. The spotless white backdrop and soft, even lighting highlight each curve and texture, from the velvety rose petals to the slightly waxy, robust leaves, inviting you to imagine the cool touch and quiet scent of the bouquet. The arrangement feels contemplative and refined, suited to a simple yet elegant bridal look, a respectful farewell tribute for a local service, or a calming gift delivered to a home or office near White City, capturing themes of purity, remembrance, and enduring affection.
WHITE ROSES SERVICE ARRANGEMENT
£90.00
Buy now
This image shows a luxuriously full bouquet captured against a clean white backdrop, allowing every colour and texture to stand out clearly. At the centre, elegant cream-white roses sit in a tight, rounded cluster, their buds just opening enough to reveal layered, satiny petals that suggest purity and warmth. Interwoven with them are deep magenta carnations, their densely frilled petals creating a rich, almost cloud-like surface that adds drama and depth. Nestled throughout are white alstroemeria, known as Peruvian lilies, with slender petals adorned with pinkish-red streaks and fine speckles, each bloom finished with dark, upright stamens that bring a sense of detail and refinement. Fresh greenery fills the spaces between, from glossy, deep green leaves to lighter variegated fronds, building a generous dome of foliage that supports the flowers and gives the bouquet its rounded, hand-crafted shape. The stems draw downward in a gentle taper, disappearing into an artful wrapping. Closest to the blooms is a structured collar of crisp white floral paper, framing the arrangement like a tailored shirt collar. Surrounding this, a layer of translucent purple cellophane or paper, gently crinkled, flares outward and downward, adding a luminous, jewel-toned halo around the bouquet and suggesting celebration. At the base, a vivid lime-green satin ribbon, with a soft iridescent sheen, is tied into a small but precise bow, from which hangs a pale, rectangular kraft gift tag waiting for a personal message. The style feels contemporary yet timeless, much like the mix of old and new architecture around White City. It is easy to imagine this bouquet being prepared by a local florist for delivery to a home off Wood Lane or to brighten a studio near the White City station, perfect for marking milestones, offering thanks, or simply bringing a touch of beauty indoors.
BLACKBERRY FUSION
£55.00
Buy now
Imagine sunlight filtering softly through the windows of a White City loft-this bouquet brings that gentle light to life, its palette of pastels arranged with the expertise of White City's own florists. At its core sit peachy-pink roses, their textured petals unfolding towards the observer, exuding sweetness and thoughtful romance. Framing these roses are two radiant peach or pale orange gerbera daisies with warm, inviting faces, and deep brown centers reflecting the lively moods of Uxbridge Road's morning crowd. There's a billowing of cloudlike white baby's breath throughout, their airy clusters giving the bouquet a soft, cherubic quality, while the inclusion of smaller white chrysanthemums, sparkling with green-eyes at the center, provides crispness and a calming balance, like a walk along the quiet lanes of Hammersmith Park. Wisps of deep green foliage-eucalyptus or similar-peek between the blooms, their fragrance adding depth and linking the arrangement to local fresh-cut gardens. The bouquet's supporting structure is a transparent, subtly frosted vase through which healthy stems and clear water can be glimpsed, grounded by a neatly tied strand of natural twine at the neck. Dangling from this bow, a modest, unmarked white tag waits for a handwritten wish. The entire design sits against a luminous white background, highlighting every gentle hue and textured element. Perfectly suited for birthdays, well wishes, or simply expressing gratitude, this arrangement embodies the spirit of White City, offering a taste of artisanal floristry and the comfort of home.
CANDY CRUSH
£55.00
Buy now
Imagine a bouquet arranged with the kind of quiet confidence you find in local White City markets: deep pink roses clustered like small, soft sculptures, surrounded by tall, elegant white lily buds. The roses show a spectrum of pinks from delicate blush to a richer magenta as their velvety petals curl outward, each layer catching the soft, studio light like brushed silk. Interleaved between them are lilies in various stages-some slender, pale-green-tipped buds that promise forthcoming trumpet-shaped blooms, and a few that have just started to unfurl, revealing pure white interiors and a hint of sweet, powdery scent. An abundance of greenery frames the flowers: large glossy leaves that anchor the bouquet, slender lighter-green stems that add movement, and discreet darker burgundy fillers that give the arrangement subtle contrast and a tactile, garden-made feel. The clear glass vase, gently tapered at the base, shows the orderly stems and crystal-clear water, signalling freshness and careful preparation by hand. The overall mood is celebratory yet composed - the kind of arrangement you might choose for a thoughtful anniversary gift, a Mother's Day surprise, or to lift a neighbour's day after a walk through Wormwood Scrubs. This composition speaks to classic floral craftmanship and a floral designer's instinct for balance, scent, and colour, making it a timeless present for anyone who cherishes pink roses and pristine white lilies.
CRUSH ON YOU
£65.00
Buy now
This lush, densely packed bouquet reads like a portrait of tenderness: large roses in pastel blush and creamy ivory sit alongside striking deep pinks and soft lavender blooms, arranged in a rounded, abundant shape against a pure white background. The fully opened roses show their layered petals and delicate textures, some cupped and soft, others unfurling to reveal their velvet-thin interiors. Between the main blooms, tiny spray roses - predominantly cream with hints of pale yellow - add a whisper of intricacy and a gentle rhythm to the eye. Rich, glossy greenery, probably ruscus or salal, weaves through the flowers, its elongated leaves providing cool contrast and a sense of lush fullness that makes the bouquet feel almost like a small garden. The stems are neatly bound and finished with a wide, soft-pink satin ribbon tied into a generous bow whose reflective surface picks up the bouquet's soft light. Imagine the faint aroma: a clean, classic rose scent with a lift of green freshness, evoking quiet joy and sincere affection. This arrangement is ideal for intimate celebrations or as a thoughtful delivery across White City - whether taken to a birthday gathering near the BBC Media Centre or left as a surprise on a doorstep by Shepherd's Bush Green - carrying a message of love, appreciation, and elegant cheer.
GLAMOUR
£67.00
Buy now
I arranged this bouquet with a storyteller's eye, imagining the moment it meets a grateful recipient in White City or arriving by hand from Florist White City the same day. The composition begins with tall, cool white calla lilies, their trumpet-shaped blooms almost porcelain in texture and set off by pale yellow spadices that anchor their clean lines. A vertical cluster of white stock punctuates the centre, its tiny blossoms building a soft, columnar silhouette and providing a graceful counterpoint to the broader shapes. Deep magenta peonies bring theatrical colour - two fully open peonies with lavish, ruffled petals sit prominently in the lower half, while a smaller, rounded bud hints at the slow unfolding of fragrance and time. A creamy white rose, tucked near the base, offers refined simplicity, its spiralled petals a timeless pause amid the exuberance. Sprays of baby's breath (Gypsophila) weave through the arrangement like a delicate veil, catching the light and lending an ethereal texture. Lush green foliage, from fern-like fronds to glossy leaves, frames the blooms and gives the bouquet a fresh, garden-picked feel. The stems rest in a gently curved clear glass vase, water visible and reassuringly crisp - details that reflect meticulous care. Imagine this piece in the soft noon light that filters through windows near Westfield London: it smells faintly of honeyed peony and clean greens, and it carries the thoughtful, celebratory air suited to anniversaries, new homes, or a long-awaited reunion.
HOPELESS ROMANTIC
£65.00
Buy now
This artful bouquet, as found in the heart of White City, immediately draws the eye with its harmonious blend of red and white roses-the whites glowing softly like new-fallen snow on a quiet Shepherds Bush morning, the reds rich and expressive, hinting at stories of passion and remembrance. Nestled among the velvety roses is a lush variety of local garden foliage, the greens ranging from glossy deep hues to cream-edged variegation, adding depth, motion, and a hint of Spring's return. Each outer petal reflects the filtered daylight typical of a White City afternoon, lending the arrangement a gentle confidence. Pale pink tissue cradles the flowers, its translucent layers reminiscent of the area's friendly charm-inviting, warm, and thoughtfully nuanced. The arrangement's structure speaks to skilled craftsmanship, balanced and luxurious yet never formal; you sense the care and artistry in every stem. Such a bouquet is perfectly suited for joyful celebrations-birthdays, congratulations, or as an unexpected gesture to someone special nearby. It's a true expression of local spirit, crafted for moments of tenderness and recognition that reflect the welcoming character of this vibrant West London community.
INFINITY
£79.00
Buy now
Arranged with confident restraint by a local White City florist, this bouquet places a large, immaculate white oriental lily at its heart, petals unfurling in soft, sculptural curves to reveal pale yellow stamens and a subtle green pistil. Encircling the open bloom are many lily buds in lime-green and creamy yellow tones, each at a different stage of opening so the composition suggests gentle movement and a promise of more flowers to come. Nestled among the lilies are clustered red rosebuds-small, velvety, and intense-introducing a classic note of passion that plays beautifully against the cooler whites and greens. The supporting foliage is carefully chosen: dark glossy leaves offer weight and form, long arching palm fronds create graceful lines that spill beyond the main mass, and rounded eucalyptus leaves cool the arrangement with soft silver-green highlights. Everything is composed in a clear cylindrical glass vase so the fresh green stems and the waterline show through, under straightforward, bright lighting that keeps the look crisp and modern. Picture this on a bedside table in a Shepherd's Bush flat or delivered across from Westfield on a special morning; the scent would be a heady mix of powdery lily and warm rose. Florist White City frames this piece as a gift for celebration or comfort-romantic enough for anniversaries, restrained enough for thoughtful sympathy-and suitable for local same-day delivery across White City and neighbouring streets like Wood Lane and Latimer Road.
INSPIRATION
£65.00
Buy now
A lush, rounded bouquet of chrysanthemums fills the frame, set against a stark white backdrop that makes its white, cream, and lime-green tones glow with almost luminous freshness. The main body of the arrangement is built from generously petalled white and creamy chrysanthemum blooms, each flower layered with soft, overlapping petals that curl slightly at the tips, forming cushions of texture. Some centers are pale green, others a gentle buttery hue, creating a subtle, harmonious variation that feels soothing and refined. Between these larger blooms, smaller white spray chrysanthemums appear like clusters of miniature daisies, their petite faces and slender petals adding a delicate, almost whisper-soft movement. Threaded evenly throughout are compact lime green pompon chrysanthemums, perfect spheres of densely packed petals that bring a contemporary edge and a lively pop of colour, reminiscent of fresh apple skin or new spring leaves. Dark green foliage supports and frames the flowers, the leaves providing structure and shadow, giving the bouquet a sense of depth rather than flatness. All the stems are carefully aligned, gathered firmly at the base, and bound with a wide lime green satin ribbon, its sheen catching the light and tying the entire colour story together in a neat, multi-looped bow. The overall mood is calm, clean, and hopeful, like stepping out near Westfield in White City on a bright early spring day. This bouquet would sit beautifully on a kitchen island or office desk, a thoughtful same-day delivery choice in the White City area for moments of gratitude, new beginnings, or simply to brighten someone's everyday routine with a touch of serene elegance.
LIME ZEST
£50.00
Buy now
In a clear, cylindrical glass vase, a carefully composed bouquet of white and lavender blooms seems to glow in soft daylight, as if placed near a bright window in a White City flat. At the heart of the design, several creamy white roses are fully unfurled, their petals layered like fine satin, each bloom holding a gentle, romantic fullness. Threaded between them are stems of alstroemeria in hues of muted lavender and dusky purple, some flowers open with their speckled throats visible, others still in bud, their elongated forms adding movement and anticipation. Wisps of white baby's breath drift through the arrangement, their countless tiny blossoms forming a delicate veil that lightens the composition. Fresh greenery with glossy, deep green leaves and slimmer, more flexible stems surrounds and supports the blooms, giving the bouquet a rounded, abundant silhouette that feels both natural and meticulously planned. Through the transparent vase you can see the straight, parallel stems immersed in clear water, trimmed with a precision that speaks to a florist who understands structure as well as beauty. The gentle interplay of white, soft purple, and green creates a mood of serenity and quiet optimism, like the calm after rain along Wood Lane or the peaceful corners of nearby parks. This bouquet could easily be imagined as a comforting sympathy gesture, a refined anniversary gift, or a thoughtful surprise delivered across White City, crafted with the kind of care that makes it suitable for any moment when words alone are not quite enough.
MAKE A WISH
£60.00
Buy now
A richly textured bouquet of oriental lilies fills the frame, a confident study in contrast and scent captured on a clean white background. Pristine, creamy-white lilies mingle with saturated pink-to-fuchsia blooms whose velvety petals sometimes reveal paler veins or a creamy centre, producing a layered, three-dimensional effect. Several blossoms are fully open, their graceful trumpet or star shapes exposing stamens dusted with subtle yellow or brown pollen, while others remain elongated buds, promising continued flowering and longevity. Interspersed among the flowers are long, lance-like dark green leaves that add structure and a fresh garden-line to the bouquet. The stems are gathered in a plain, clear glass vase placed at the bottom centre of the image; through the transparency you can see the green stems and clear water, a quiet assurance of careful conditioning. The lighting is bright and even, carving soft highlights across the silky petals and enhancing their tactile appearance. Imagine this arrangement arriving to a flat near Shepherd's Bush Green or a cosy kitchen table by the BBC Television Centre-its scent would fill the room with a sweet, spicy perfume that evokes spring mornings. Crafted with local care and available for timely delivery across White City and neighbouring streets, this bouquet suits celebrations from birthdays and anniversaries to a graceful sympathy gesture. As an experienced local florist would note, the balance of bud and bloom keeps the composition lively and long-lasting, offering both immediate impact and days of unfolding beauty from one elegant glass vase. -Florist White City
MARVELOUS BLOOMS
£63.00
Buy now
There is a quiet serenity in this vase of snowy white roses and delicate baby's breath that I often bring to life at Florist White City for neighbours across Wood Lane and Shepherd's Bush. The arrangement - roughly twelve pristine white roses - shows a thoughtful play of stages, from fully open blooms with creamy, rounded petals to tighter buds that promise further unfurling. Between and around these main blooms, fine clouds of Gypsophila settle like a soft mist, their tiny star-like flowers creating an ethereal texture that lifts the composition. The green leaves beneath vary in tone from deep emerald to pale lime, their glossy surfaces framing the roses and providing a fresh, verdant counterpoint. A plain glass vase keeps the presentation honest and modern: clear water, visible trimmed stems, and a neat water line underscore the cut flowers' freshness and the care of the arrangement. Lit by diffuse daylight, the white petals take on a subtle warmth and the whole bouquet radiates calm refinement; the scent is faint and clean, a gentle breath of florals rather than an overpowering perfume. I picture this arrangement delivered to a Westfield apartment for a birthday, placed in a flat near the BBC Television Centre for an intimate anniversary, or sent as a soothing sympathy gesture to a family in White City. It's a composition that speaks softly of purity, enduring affection, and thoughtful craftsmanship - a bouquet made to comfort, celebrate, and quietly beautify any nearby home.
MY ONLY
£70.00
Buy now
A graceful bouquet of white roses and lavender statice is captured in soft daylight, poised in the centre of a bright, uncluttered scene. Around a dozen creamy white roses form the heart of the display, their petals unfurling in smooth, layered whorls that transition from a rich ivory at the centre to a milkier white along the edges. None of the blooms are fully blown; instead they hold that perfect in-between stage, where the rose feels both generous and composed. Threaded between and around the roses, clouds of tiny lilac-hued statice flowers add a fine, mist-like texture, each miniature blossom contributing to an overall wash of gentle purple. The contrast between the plush, rounded rose heads and the crisp, papery statice gives the arrangement depth without fussiness. All of this is gathered neatly into a tall, clear glass cylinder vase, the stems visible in the water-cut cleanly at the base, some leaning slightly, like they have just been arranged by a careful hand. Light pours in from what feels like a nearby window, similar to the soft brightness that fills many apartments and townhouses in White City, especially those looking out towards the green spaces by Hammersmith Park. The white tabletop beneath the vase reflects this illumination, creating a subtle halo of brightness around the base. The mood is one of serene sophistication: this could be a bouquet set ready for delivery to a quiet anniversary dinner at home, a thoughtful get-well gesture for someone staying near Shepherd's Bush, or a simple, elegant centrepiece chosen by a client who appreciates modern minimalism with a romantic touch.
PEARL MEMORIES
£60.00
Buy now
In soft morning light, this hand-tied bouquet reads like a quiet promise: a choir of white chrysanthemums with sunlit yellow centres forms the bright core, each layered petal contributing to a buoyant, reassuring presence. Interspersed among those cheerful daisies are pale green-yellow lily buds-some marked with delicate striping-standing tall and expectant, their unopened forms suggesting unfolding futures. Wisps of baby's breath (Gypsophila) drift through the arrangement like soft breath, their tiny blossoms lending an ethereal, airy texture that contrasts beautifully with the fuller chrysanthemums. Rich, deep green leaves cradle the cluster, providing a verdant backdrop that makes the whites seem crisper and more luminous. The bouquet is wrapped in an inner sheet of natural, crinkled brown kraft paper for a rustic, tactile base and protected with an outer layer of clear glossy cellophane that adds a polite sheen while allowing every petal to be seen; the gathered base is tied neatly to form a compact, portable bouquet. The overall scent is delicate-clean white florals with a faint hint of cut grass and linen-calming rather than sweet. This composition speaks of purity and quiet celebration, equally apt for congratulatory moments, thoughtful sympathy, or a bedside uplift. As a local piece you might find at a White City stall near Shepherd's Bush Market or sent to a neighbour on Wood Lane, it conveys sincerity with understated craftsmanship and the reassuring touch of an experienced florist.
PURE ELEGANCE
£65.00
Buy now
Created by skilled hands at a local White City florist, this luxurious heart-shaped box overflows with approximately two dozen creamy white roses, their petals unfurling like silk in early summer beside the bustling Wood Lane. From velvety closed buds, imbued with hints of palest ivory and gentle green, to open blooms exposing layers of softness, each individual rose forms a harmonious cluster-a tactile mosaic of texture and tranquility. Carefully arranged to elevate the senses, the flowers crest above a matte black hatbox, the shape bold but the effect graceful, echoing modern city elegance. A radiant scarlet satin ribbon wraps the base with stately confidence, its sheen catching the light and its generous bow and fluttering tails adding drama and warmth at the front. All elements are highlighted by a clear and even illumination, enhancing the crisp contrast between pure white blooms and deep black box, and making every petal's nuance visible against the uncluttered white backdrop. This floral display, ideal for expressing devotion at anniversaries in Westfield or as a cherished gift on a loved one's special day, brings an air of sophistication and heartfelt meaning. Whether it's to celebrate love, commemorate new beginnings, or offer sympathy, the arrangement's classic beauty and subtle fragrance create a lingering memory that speaks quietly of White City's thoughtful spirit.
SINCERE LOVE
£100.00
Buy now
An elegant, full-bodied bouquet of white lilies stands proudly in a clear glass vase, photographed against a flawless white background so every petal and leaf reads with clarity. Each lily unfurls multiple broad, satiny petals in a clean, luminous white that warms slightly into a pale cream toward the throat, creating depth and a tender inner glow. From several blooms rise long, refined stamens with pale greenish-yellow filaments crowned by darker, chocolate-brown anthers, offering delicate contrast and botanical detail. Interlaced among the flowers are glossy, deep green lanceolate leaves that breathe richness and structure into the arrangement, their pointed forms balancing the lilies' round trumpets. The transparent vase, with its gently flared rim and steady base, reveals the neatly trimmed stems submerged in clear water, and the way the water bends light gives the stems a softened, pale green translucence. The composition is illuminated with soft, neutral light that emphasizes texture-the satiny sheen of petals, the powdery pollen on some anthers, and the crisp, healthy sheen of foliage-while the white backdrop keeps the overall feeling one of calm and refinement. Crafted by Florist White City for occasions ranging from thoughtful sympathy tributes to refined centrepieces for intimate gatherings near Westfield and Shepherd's Bush Market, this bouquet communicates purity, dignity, and quiet celebration. There is a gentle fragrance suggested by the image-a sweet, slightly spicy lily perfume-that seems to promise space for reflection and solace, or an understated, sophisticated gift for someone who appreciates classic floral design and impeccable freshness.
STRIKING BEAUTY
£65.00
Buy now
In White City's tranquil morning light, this hand-tied bouquet emanates a quiet sense of grace, each component thoughtfully chosen by florists who know the neighbourhood's blend of peaceful avenues and vibrant energy. The deep crimson roses, velvety and lush at the center, are complemented by pure white gerberas-petals soft as silk, fanned around dark chocolate hearts-giving the arrangement its signature contrast. Soft lavender lisianthus, a few still curled in delicate promise, peek between layers of gentle foliage. Silvery eucalyptus leaves curve outward, their iced mint tones and lively fragrance instantly recalling open markets and leafy corners along Du Cane Road. Light, gently cloud-like filler blossoms in near-ivory provide volume and an airy softness, surrounding the statement blooms. The transparent vase stands proud, revealing straight green stems submerged in clear water and framed by wide, glossy green leaves that wrap neatly at the base. The whole composition receives a wash of sunlit brilliance, as though placed near a White City window open to fresh, local air. Whether sent as a gesture of comfort, for an anniversary in Westfield, or to brighten a home office nearby, this arrangement tells a story of modern artistry and local charm. Its gentle beauty and harmonious textures reflect the understated elegance White City residents love, capturing a sense of everyday celebration and enduring affection.
VANITY FAIR
£50.00
Buy now
There's a quiet elegance and joyful warmth woven into this bouquet, expertly arranged by Florist White City for their neighbors near Wood Lane and Westfield. At its heart, a profusion of carnation blooms-rich reds, gentle pinks, and luminous whites-are packed close together in a round, transparent vase, their textured, ruffled petals layered like silken fabric. Spiraling outwards, a myriad of airy baby's breath lends the piece a dreamy, ethereal finish, softening bold color with delicate white froth. The pristine glass vase offers a glimpse of neatly gathered stems submerged in crystal-clear water, and the whole ensemble is photographed from above, basking in bright natural light that bring out the vibrancy of each hue. The design feels intentional yet effortlessly abundant, reminiscent of early spring mornings around Wormholt Park or bustling family gatherings along Uxbridge Road. The contrasting forms and subtle play of tones deliver both visual harmony and an understated touch of luxury. Whether chosen as a heartfelt thank you, a loving gesture for Mother's Day, or to mark a significant birthday, this arrangement holds a sense of freshness and belonging-made for sharing meaningful moments across White City's close-knit community. It's a bouquet that not only adorns the table, but also weaves a gentle story of appreciation and local artistry.
WARM WISHES
£55.00
Buy now
Presented by Florist White City and captured against a clean white background, this tall glass-vased arrangement centres on a lavish cloud of vivid blue hydrangeas whose clustered florets provide a cool, velveteen focal mass. Around that central bloom cluster, several creamy white roses sit in soft nests, their petals curling outward with a delicate, almost whispering fragrance that suggests early garden roses. Above, pristine white calla lilies rise with sculptural poise; their trumpet-like forms reflect light like porcelain and create an elegant vertical counterpoint to the hydrangea's roundness. Slender spires of white snapdragons thread through the upper stems, introducing a subtle, spiky contrast and a sense of upward movement. Throughout, a considered mix of foliage-broad glossy leaves reminiscent of salal or lemon leaf and feathery leatherleaf-like fern fronds-adds verdant depth and a tactile green backdrop that frames each bloom. The stems are visible through the crystal-clear vase, set in clean water to emphasise freshness and the florist's attention to care. In the soft light that might drift in from Shepherd's Bush and Westfield's nearby skyline, the arrangement reads as calming and refined; its palette of cool blues, creamy whites, and fresh greens conveys dignity and peace. Ideal for sympathy, a serene wedding table accent, or a refined birthday gesture for someone who appreciates understated luxury in White City, this bouquet balances modern line with classic floristry technique.
YOU ARE EXQUISITE
£65.00
Buy now
An opulent rose arrangement spills generously from a clear glass vase, its rounded shape and dense volume suggesting the careful hand of an experienced florist. In the foreground, velvety red and vivid scarlet roses dominate, some tightly furled with promise, others fully open to reveal intricate whorls of petals that appear almost plush to the touch, radiating passion and heartfelt emotion. Interwoven among the crimson blooms are creamy white and soft ivory roses, along with a few white blossoms kissed at the edges with pale pink, bringing balance, serenity, and a hint of tenderness. Here and there, bright pink filler flowers, likely petite carnations or berry-like clusters, add flecks of cheerful colour and a fine-grained texture that softens the bold drama of the reds. Surrounding and supporting the roses, rounded blue-green eucalyptus leaves arc outward, their slightly misty tone and smooth surfaces adding a contemporary, airy feel and an imagined whisper of fresh, herbal fragrance. Dark green foliage and silvery-green leaves tuck in behind and between the roses, giving the bouquet depth and a natural, garden-inspired structure. The clear vase, with its bulbous base tapering towards the top, holds the stems in a visible lattice beneath the water line, grounding the luxuriant canopy of blooms. Set against a pristine white backdrop, every hue appears more intense, as if this romantic bouquet were ready to be delivered the same day to a home near Westfield London or a cosy flat off Wood Lane in White City, perfect for marking a special anniversary, a milestone celebration, or a spontaneous declaration of love.
CRAZY FOR YOU
£65.00
Buy now
An elegant bouquet of white lilies and red roses is captured against a crisp white backdrop, allowing the colours and textures to radiate with quiet confidence. At the heart of the design, large white Oriental lilies open wide, their petals forming sweeping trumpets that curl softly at the edges. The petals appear almost luminous, highlighting the dark reddish-brown anthers clustered at their centres, like tiny brushstrokes of colour that hint at the flowers' rich fragrance. Between these striking blooms, deep red roses are carefully threaded, most of them still in tight bud, their petals layered in a neat spiral that gives each head a sculptural, almost velvety appearance. A few buds are just beginning to unfurl, suggesting the arrangement will continue to evolve over several days. Surrounding this pairing, a generous collar of dark green foliage creates depth and structure: broad leaves with a glossy sheen catch the light, while long, slender blades of greenery weave through the bouquet to add a sense of movement and softness. The stems are gathered into a hand-tied posy and wrapped in bright, translucent pink cellophane that bunches in ruffled folds, echoing the relaxed yet stylish feel of flower gifts delivered around White City and the nearby Television Centre. At the base, a slim lime green ribbon is knotted with care, its fresh citrus tone complementing the foliage while contrasting with the warm reds and pinks. The bouquet feels joyful and romantic, ideal for sending love, congratulations, or a thoughtful surprise to a home or office near Westfield White City, where elegant flowers brighten everyday moments.
YOURS TRULY
£65.00
Buy now
Birthday Occasions Autumn Variety Wedding More