Purple
A sumptuous round hat box arrangement sits centre stage, its matte black sides and delicate red trim providing a sleek, contemporary frame for an explosion of roses that rises in a generous dome. The bouquet is photographed against a pure white background and seen from slightly above, allowing the viewer to appreciate how densely each stem has been placed, with barely a gap between the velvety petals. At the core are deep, crimson red roses, lush and velvety, creating a dramatic heart to the design. Threaded between them are roses in soft blush pink, romantic fuchsia, warm coral and peach, creamy ivory, and gentle lavender and lilac tones, each hue echoing the variety of sunsets you might see over Wormholt Park or along Wood Lane. Some roses are large-headed and fully unfurled, showing off their layered, spiralling centres, while others remain in tighter buds or smaller spray clusters, adding fine texture and a sense of evolving bloom. Fresh green foliage, perhaps eucalyptus or ruscus, peeks through in slender sprigs, giving subtle contrast and suggesting the scent of clean, just-cut greenery. The clean white backdrop and the structured shape of the hat box lend a modern, editorial feel, as if styled for a photoshoot in a White City studio. This is the kind of floral gift that quietly speaks of devotion and celebration, perfect for anniversaries, Valentine's surprises, or a grand thank-you, and would feel equally at home delivered to a chic apartment near Westfield or a cosy townhouse off Bloemfontein Road.
SWEET LOVE
£97.00
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A richly coloured bouquet is set against a crisp white backdrop, the neutral setting allowing every petal and leaf to stand out with clarity. Dominating the arrangement are several dramatic Vanda orchids in saturated fuchsia-purple, their signature speckled pattern spreading across wide, velvety petals like delicate lace. Nestled closely around them are clusters of glowing orange roses, their petals wrapped tightly in spirals that suggest freshness and energy, alongside softer blush and pastel pink garden roses that relax into gentle, ruffled blooms. Some of these pink roses are still in bud, adding a sense of new beginnings, while others are generously open, suggesting affection and tenderness. Rising through this colourful tapestry, elongated calla lilies in a muted plum or lavender shade curve with quiet confidence, their sleek, trumpet-shaped blooms adding height and a sculptural, almost architectural touch. The bouquet is surrounded by layers of lush foliage, with cool-toned eucalyptus leaves threading between deeper green stems, giving both texture and a slightly herbaceous scent. Small clusters of lavender-toned filler flowers sit between the main blossoms like tiny stars, offering a fine, intricate counterpoint to the larger blooms. The stems are clearly visible at the bottom, bound together in a tidy hand-tied style that speaks of professional care and local craftsmanship, as if arranged in a White City studio before being cycled over to a flat near the BBC Television Centre. The overall mood is vibrant yet sophisticated-a design that would feel at home brightening a modern workspace off Wood Lane, marking a congratulations bouquet for a new job, or becoming the focal point of a relaxed weekend gathering with friends in a White City home.
BALI DREAM
£95.00
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Set against a pure white background, this hand-tied bouquet feels like a breath of fresh spring air drifting through a quiet street near Westfield London in White City. At the centre, large, full-bloomed peonies in the softest shades of light pink unfurl in endless ruffles, their petals overlapping in plush, romantic layers that invite the fingertips to imagine their silkiness. Encircling them, plush domes of powder blue hydrangeas create a cooling halo, each tiny flower adding to an impression of soft clouds gathered at ground level. Punctuating this gentle palette, vivid deep purple Vanda orchids stand out with their spotted, velvety petals, lending an exotic, almost jewel-like quality that suggests refined taste and careful selection. Fuchsia pink calla lilies arc effortlessly through the design, their smooth, trumpet-shaped blooms providing fluid movement and a slightly bolder edge, like modern architecture contrasting with classic West London terraces. Tucked among these larger stars, delicate blush spray roses offer clusters of tiny, layered petals, bringing a touch of timeless romance often chosen for engagements and anniversaries. Around the blooms, glossy dark green leaves frame the colours, while silvery-green dusty miller introduces a soft, fuzzy texture that gently mutes and harmonises the arrangement. The natural stems, visible and neatly tied at the bottom, reveal the bouquet's hand-crafted nature, as though just finished on the workbench of a local White City florist. The overall impression is one of serene celebration and poised elegance, ideal for same-day delivery to mark a special birthday, bridal moment, or heartfelt thank-you within the surrounding neighbourhoods.
COSTA DEL MAR
£114.00
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On a spotless, light-coloured tabletop, a lush bouquet glows in soft daylight, the kind of arrangement you might see ready for delivery to a home near Westfield or a quiet flat off Wood Lane in White City. The flowers are gathered in a sturdy, rounded clear glass vase, water shimmering around the carefully cut green stems. Tied around the neck of the vase is a strand of rustic natural twine, knotted into an unpretentious bow. From it hangs a small white tag with a stylised pink rose and graceful green writing, subtly hinting at the personal, handmade nature of the design. The bouquet itself is a joyful harmony of colour and texture: large gerbera daisies in vivid fuchsia-magenta command attention, their dark central disks adding depth and drama. They are surrounded by richly coloured chrysanthemums, each floret displaying deep purple petals fading to pristine white edges, gathered around warm yellow centres that seem to smile. Creamy white roses nestle among these bolder tones, their velvety petals spiralling inward, while sprigs of airy white baby's breath soften the arrangement with a cloud-like effect. Lush green foliage threads through the bouquet, giving it a full, rounded silhouette. To the right of the vase, positioned slightly forward, a heart-shaped foil balloon with a shiny silver outline and white face leans into the frame. Across its surface, cheerful, patterned letters in shades of pink, purple, and blue spell out "Love n' Hugs 24-7," reinforcing the theme of affection that never switches off. The background is intentionally blurred, awash with bright whites and hints of a window, evoking a peaceful, uplifting atmosphere ideal for a romantic surprise or a comforting get-well gesture anywhere in White City.
LOVE AND HUGS
£65.00
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A romantic bouquet and balloon duo is displayed against a bright white background, as if ready to be delivered from a White City florist's workbench straight to a couple's living room. The bouquet is lush and carefully structured, with creamy white roses forming the calm, elegant heart of the design. Their spiralled buds are just beginning to open, promising softness without losing that fresh, just-cut look. Between the roses sit plush, velvety carnations in a deep magenta or burgundy shade, their many ruffled petals giving the arrangement weight and a feeling of warm intensity. Threaded among them are white alstroemeria, their slim petals patterned inside with fine reddish-brown speckles and streaks, bringing a painterly, almost hand-inked detail. Around the flowers, rich green leaves and touches of variegated foliage frame the blooms, gently rounding the outline and adding a sense of garden abundance. The stems are wrapped in two distinct layers: an inner band of crisp white paper that angles sharply across the bouquet, and an outer shell of sheer purple cellophane, lightly crinkled so it catches the light and casts lavender reflections around the flowers. A slender bright green satin ribbon cinches the base, tied neatly with a small bow and a swinging light brown tag that could easily carry a message from someone in neighbouring Shepherd's Bush or along Uxbridge Road. To the right, a compact round foil balloon in metallic purple lies on the white surface, its scalloped edge shaped like a rosette. At the centre, inside a lighter lilac circle, you can read the graceful script "To Loving Partners," accompanied by a jagged-edged rainbow holographic sticker that hints at a shimmering finish. The overall mood is intimate celebration, ideal for anniversaries or marking meaningful relationship milestones in and around White City.
LOVING PARTNERS BOUQUET
£67.00
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MIDNIGHT RUSH
MIDNIGHT RUSH
£105.00
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Against a spotless white backdrop, this opulent hand-tied bouquet appears almost to float, each bloom carefully angled to show its best face, as a skilled local florist in White City might present it before delivery. Dominating the arrangement are generous pink peonies at full bloom, their petals densely layered and slightly ruffled, creating a sense of soft movement and fullness, like silk gathered into gentle folds. Woven between them are dramatic Vanda orchids in intense shades of indigo-purple and fuchsia magenta, their broad petals patterned with intricate, lace-like veining that adds depth and a distinctly modern edge. Around these focal flowers, clusters of soft pink and peach spray roses mingle with creamy white roses; some are still tight buds, others are loosening into delicate, cup-shaped blossoms, offering a beautiful progression of opening stages. Tiny white filler flowers, likely spray chrysanthemums or asters, are dotted throughout, providing bright highlights that contrast with the richer tones. A lush halo of rich green foliage, from broad shiny leaves to smaller, slightly variegated greens, anchors the bouquet and calls to mind the greenery you might see strolling through nearby Hammersmith Park or along the paths around BBC White City. At the bottom, the natural stems are cleanly trimmed and bound with a tasteful purple ribbon that matches the orchids, with a hint of sheer mesh adding a whisper of texture. The overall mood is joyful, luxurious, and celebratory, ideal for birthdays, anniversaries, or 'thinking of you' surprises sent across White City and the surrounding West London neighbourhoods.
MOONLIGHT DANCE
£115.00
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SANTORINI DREAM
SANTORINI DREAM
£119.00
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Captured against a bright white background, this sumptuous round bouquet feels like a breath of early summer drifting through the streets of White City. Large, cloud-like clusters of sky-blue hydrangeas anchor the design, their tightly packed petals creating a soft, cushiony texture that immediately draws the eye. Around and between them, lush pink peonies in various stages of opening unfurl their densely layered petals, some still cupped and secretive, others fully open in generous, ruffled blooms that suggest romance and celebration. Rising gracefully among this softness, several coral-pink calla lilies introduce clean, sculptural lines; their smooth, trumpet-shaped blooms tilt slightly, as if in conversation with one another, bringing a sleek, contemporary edge to the otherwise garden-inspired mix. Scattered throughout are petite spray roses in pale blush and a few creamy yellow roses, their smaller heads and tightly wound centres adding intricate detail and a sense of careful craftsmanship, much like a bespoke design you might collect on the way home from the studios around Wood Lane. Silvery-green dusty miller leaves with a velvety, almost frosted surface tuck between the flowers, adding cool highlights and depth against the richer green foliage. The stems are gathered into a neat, visible bundle at the base, suggesting a hand-tied bouquet ready for a vase on a White City windowsill. The composition radiates warmth, optimism, and refined joy, perfect for birthdays, wedding mornings, or sending love and best wishes with same-day flower delivery around the local area.
SUGAR VELVET
£110.00
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A sumptuous, dome-shaped bouquet is set against a clean white backdrop, allowing every colour and texture to stand out clearly. The most striking blooms are the Vanda orchids, their large petals in vivid fuchsia and purple-magenta, intricately etched with pale speckles that form a lace-like pattern. These exotic flowers are arranged as focal points, giving the bouquet a sense of drama and high-end glamour that suits chic apartments and studios around White City and the nearby BBC Television Centre. Beneath and around the orchids, rounded clusters of soft sky-blue hydrangeas create a generous, cushiony base. Their countless small florets pack tightly together, making the bouquet look full, abundant, and gently textured, like soft clouds drifting over White City's open spaces. Woven between the hydrangeas are elegant roses in two complementary moods: some are a lively, sunny orange, with petals beginning to swirl open as if caught mid-laugh, while others are a gently faded lavender or mauve, conveying quiet romance and a touch of nostalgia. Slim stems of smaller, deeper blue blooms, similar to delphiniums, emerge here and there, offering little vertical sparks of colour that deepen the blue palette. Around the edges, glossy dark green leaves and other lush foliage frame the flowers, grounding the arrangement and enhancing the vibrancy of the petals. The stems are left visible at the bottom, carefully aligned and bound together to show this is a hand-crafted, hand-tied design rather than a mass-produced piece. This bouquet conveys an atmosphere of joyful sophistication, perfect for celebrating personal achievements, anniversaries, or welcoming someone to a new home in White City with fresh flower delivery from a trusted local florist.
SUNSET COLADA
£105.00
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Set against a crisp white backdrop, this hand-crafted bouquet appears almost to float, its colours and textures radiating outward in a sumptuous display. Dominating the design are striking Vanda orchids in a saturated purple-blue, each petal broad and velvety, adorned with a fine mosaic of lighter speckles and intricate veining that give them an exotic, almost celestial quality. They rest atop a cloud of pastel roses-cool blush pinks and creamy off-white sprays-ranging from tight, rounded buds to fully opened blooms with layered, ruffled centres. Every rose adds a note of softness and nostalgia, like the lingering scent of summer evenings in the gardens dotted around White City. Among the main flowers, clusters of tiny white filler blossoms and smooth white hypericum berries introduce a delicately playful texture, while feathery, silver-tinted dusty miller leaves weave through the arrangement, lending a cool, mist-like contrast to the richer hues. Deep green foliage anchors the bouquet, creating a sculpted, domed shape that feels both generous and refined. The stems are gathered with a light-catching ribbon in iridescent lilac and silver, its sheer fabric tying the palette together with a final whisper of elegance. The composition exudes thoughtful glamour-ideal for an anniversary dinner along Wood Lane, a Mother's Day treat for someone living near Westfield, or a gracious thank-you delivered to a friend in nearby Shepherd's Bush. Every element in this bouquet speaks of fresh, premium blooms selected and arranged with care by an experienced White City florist who understands how to turn flowers into an intimate, memorable gesture.
VIOLET SKY
£115.00
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This image shows a luxuriously full bouquet captured against a clean white backdrop, allowing every colour and texture to stand out clearly. At the centre, elegant cream-white roses sit in a tight, rounded cluster, their buds just opening enough to reveal layered, satiny petals that suggest purity and warmth. Interwoven with them are deep magenta carnations, their densely frilled petals creating a rich, almost cloud-like surface that adds drama and depth. Nestled throughout are white alstroemeria, known as Peruvian lilies, with slender petals adorned with pinkish-red streaks and fine speckles, each bloom finished with dark, upright stamens that bring a sense of detail and refinement. Fresh greenery fills the spaces between, from glossy, deep green leaves to lighter variegated fronds, building a generous dome of foliage that supports the flowers and gives the bouquet its rounded, hand-crafted shape. The stems draw downward in a gentle taper, disappearing into an artful wrapping. Closest to the blooms is a structured collar of crisp white floral paper, framing the arrangement like a tailored shirt collar. Surrounding this, a layer of translucent purple cellophane or paper, gently crinkled, flares outward and downward, adding a luminous, jewel-toned halo around the bouquet and suggesting celebration. At the base, a vivid lime-green satin ribbon, with a soft iridescent sheen, is tied into a small but precise bow, from which hangs a pale, rectangular kraft gift tag waiting for a personal message. The style feels contemporary yet timeless, much like the mix of old and new architecture around White City. It is easy to imagine this bouquet being prepared by a local florist for delivery to a home off Wood Lane or to brighten a studio near the White City station, perfect for marking milestones, offering thanks, or simply bringing a touch of beauty indoors.
BLACKBERRY FUSION
£55.00
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Infused with the creative flair of White City, this sumptuous bouquet celebrates a harmonious blend of pink and purple florals, evoking a sense of warmth and joy often experienced during spring mornings by Hammersmith Park. Soft lavender roses unfurl at the center, their petals delicate and inviting, exuding a gentle, sweet fragrance that lingers in the air. Flanked nearby, bold fuchsia gerbera daisies captivate with their wide, open faces and dark centers, radiating happiness and energy-mirroring the neighbourhood's lively spirit near Westfield. Encircling these are sprays of plush magenta chrysanthemums, each detailed with fine, textural petals and subtle green-yellow centers, adding a comforting density to the arrangement. Wisps of airy white baby's breath drift between the main blooms, offering a fresh, weightless accent reminiscent of early morning mist drifting through leafy gardens. Glossy, deep green leaves support and frame the florals, weaving harmony and vibrancy throughout. Housed in a contemporary crackle-textured glass vase, the bouquet's presentation feels grounded and current, accented with natural raffia bow and a minimalist handwritten gift tag featuring a sketched pink rose, echoing the charm of small shops along Uxbridge Road. This arrangement evokes both joy and reflection-ideal for anniversaries, heartfelt milestones, or thoughtful gestures to friends and loved ones across White City and its surrounding neighbourhoods.
DAY BRIGHTENER
£55.00
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DEVOTION
DEVOTION
£57.00
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EVERLASTING LOVE
EVERLASTING LOVE
£110.00
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I arranged this bouquet with a storyteller's eye, imagining the moment it meets a grateful recipient in White City or arriving by hand from Florist White City the same day. The composition begins with tall, cool white calla lilies, their trumpet-shaped blooms almost porcelain in texture and set off by pale yellow spadices that anchor their clean lines. A vertical cluster of white stock punctuates the centre, its tiny blossoms building a soft, columnar silhouette and providing a graceful counterpoint to the broader shapes. Deep magenta peonies bring theatrical colour - two fully open peonies with lavish, ruffled petals sit prominently in the lower half, while a smaller, rounded bud hints at the slow unfolding of fragrance and time. A creamy white rose, tucked near the base, offers refined simplicity, its spiralled petals a timeless pause amid the exuberance. Sprays of baby's breath (Gypsophila) weave through the arrangement like a delicate veil, catching the light and lending an ethereal texture. Lush green foliage, from fern-like fronds to glossy leaves, frames the blooms and gives the bouquet a fresh, garden-picked feel. The stems rest in a gently curved clear glass vase, water visible and reassuringly crisp - details that reflect meticulous care. Imagine this piece in the soft noon light that filters through windows near Westfield London: it smells faintly of honeyed peony and clean greens, and it carries the thoughtful, celebratory air suited to anniversaries, new homes, or a long-awaited reunion.
HOPELESS ROMANTIC
£65.00
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A lush, hand-tied bouquet arranged into a perfectly rounded silhouette, where velvety deep red and Bordeaux roses mix almost evenly with gentle lavender and mauve roses. The petals are fully unfurled and layered, their textures ranging from satiny smooth to subtly ruffled, so that each bloom reads as a small, intimate landscape of colour. Interwoven among the roses, dark glossy foliage - the kind of Ruscus or Salal we use for structure - adds cool, leafy contrast and a green perfume that balances the sweetness of the petals. Bright clusters of red-orange rose hips are tucked throughout like tiny lanterns, offering a playful autumnal accent and a slightly firmer texture beneath the soft roses. The bouquet sits in a rounded mercury-effect glass vase with a crackled silver finish that catches and scatters light, lending a vintage, romantic glow to the composition. At the vase's neck a natural twine ribbon is casually knotted, and a neat rectangular white gift tag, angled to the front, displays a small floral logo and delicate green-script lettering without any brand name. Set on a stark white background and photographed in gentle studio light, the colours appear especially saturated and immediate: crimson that feels warm to the touch, lavender that reads cool and soothing. As a florist familiar with White City and nearby Wood Lane, I imagine this piece delivered to a quiet flat or brought to a small anniversary dinner - a statement of affection that balances elegance, rustic charm, and confident craftsmanship.
LOVE & PASSION
£65.00
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In a clear, cylindrical glass vase, a carefully composed bouquet of white and lavender blooms seems to glow in soft daylight, as if placed near a bright window in a White City flat. At the heart of the design, several creamy white roses are fully unfurled, their petals layered like fine satin, each bloom holding a gentle, romantic fullness. Threaded between them are stems of alstroemeria in hues of muted lavender and dusky purple, some flowers open with their speckled throats visible, others still in bud, their elongated forms adding movement and anticipation. Wisps of white baby's breath drift through the arrangement, their countless tiny blossoms forming a delicate veil that lightens the composition. Fresh greenery with glossy, deep green leaves and slimmer, more flexible stems surrounds and supports the blooms, giving the bouquet a rounded, abundant silhouette that feels both natural and meticulously planned. Through the transparent vase you can see the straight, parallel stems immersed in clear water, trimmed with a precision that speaks to a florist who understands structure as well as beauty. The gentle interplay of white, soft purple, and green creates a mood of serenity and quiet optimism, like the calm after rain along Wood Lane or the peaceful corners of nearby parks. This bouquet could easily be imagined as a comforting sympathy gesture, a refined anniversary gift, or a thoughtful surprise delivered across White City, crafted with the kind of care that makes it suitable for any moment when words alone are not quite enough.
MAKE A WISH
£60.00
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A richly textured bouquet of oriental lilies fills the frame, a confident study in contrast and scent captured on a clean white background. Pristine, creamy-white lilies mingle with saturated pink-to-fuchsia blooms whose velvety petals sometimes reveal paler veins or a creamy centre, producing a layered, three-dimensional effect. Several blossoms are fully open, their graceful trumpet or star shapes exposing stamens dusted with subtle yellow or brown pollen, while others remain elongated buds, promising continued flowering and longevity. Interspersed among the flowers are long, lance-like dark green leaves that add structure and a fresh garden-line to the bouquet. The stems are gathered in a plain, clear glass vase placed at the bottom centre of the image; through the transparency you can see the green stems and clear water, a quiet assurance of careful conditioning. The lighting is bright and even, carving soft highlights across the silky petals and enhancing their tactile appearance. Imagine this arrangement arriving to a flat near Shepherd's Bush Green or a cosy kitchen table by the BBC Television Centre-its scent would fill the room with a sweet, spicy perfume that evokes spring mornings. Crafted with local care and available for timely delivery across White City and neighbouring streets, this bouquet suits celebrations from birthdays and anniversaries to a graceful sympathy gesture. As an experienced local florist would note, the balance of bud and bloom keeps the composition lively and long-lasting, offering both immediate impact and days of unfolding beauty from one elegant glass vase. -Florist White City
MARVELOUS BLOOMS
£63.00
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SUNLIT BEAUTY
SUNLIT BEAUTY
£110.00
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Presented against a crisp white background, this captivating bouquet reflects the creative heart of White City with a symphony of colour and texture. Bold clusters of hydrangeas anchor the arrangement with deep, shifting shades of indigo, teal, and dusky lavender. These plush blooms, reminiscent of the lush gardens around Hammersmith Park, create a foundation for an array of soft lavender and classic creamy roses-open-petaled and inviting, exuding a perfume that suggests both tenderness and refinement. Tucked delicately between the hydrangeas, tightly packed white ranunculus add layers of charm and texture, their petals spiraling in intricate whorls. A scattering of pale yellow lisianthus buds and softly opened blossoms brings a fresh, delicate lift, subtly brightening and adding vertical lines that recall the lively spirit of nearby South Africa Road. Energetic sprays of fuchsia fill the inner spaces with bursts of playful colour, while featherlike light pink astilbe drift at the bouquet's outer edges, echoing London's airy springtime ambiance. Touches of lacy filler foliage-airy, almost translucent green and white-provide an undercurrent of movement and complexity. Lush, dark green leaves carefully frame the ensemble, their glossy surfaces heightening the vibrancy of the cooler flower tones. The bouquet's stems are artfully gathered and fastened with a sumptuous royal purple satin ribbon, a final flourish that creates a harmonious whole. This arrangement reflects not just floral expertise but the character of White City-ideal for birthdays, heartfelt thank-yous, or simply delivering joy across west London.
TIMELESS VICTORIAN
£57.00
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Presented by Florist White City and captured against a clean white background, this tall glass-vased arrangement centres on a lavish cloud of vivid blue hydrangeas whose clustered florets provide a cool, velveteen focal mass. Around that central bloom cluster, several creamy white roses sit in soft nests, their petals curling outward with a delicate, almost whispering fragrance that suggests early garden roses. Above, pristine white calla lilies rise with sculptural poise; their trumpet-like forms reflect light like porcelain and create an elegant vertical counterpoint to the hydrangea's roundness. Slender spires of white snapdragons thread through the upper stems, introducing a subtle, spiky contrast and a sense of upward movement. Throughout, a considered mix of foliage-broad glossy leaves reminiscent of salal or lemon leaf and feathery leatherleaf-like fern fronds-adds verdant depth and a tactile green backdrop that frames each bloom. The stems are visible through the crystal-clear vase, set in clean water to emphasise freshness and the florist's attention to care. In the soft light that might drift in from Shepherd's Bush and Westfield's nearby skyline, the arrangement reads as calming and refined; its palette of cool blues, creamy whites, and fresh greens conveys dignity and peace. Ideal for sympathy, a serene wedding table accent, or a refined birthday gesture for someone who appreciates understated luxury in White City, this bouquet balances modern line with classic floristry technique.
YOU ARE EXQUISITE
£65.00
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