BUDGET FLOWERS
This hand-tied bouquet, captured against a clean white backdrop, feels like a burst of colour and texture brought straight from a skilled florist's workbench in White City. At the centre, several large roses unfold in soft shades of peach, apricot, and salmon pink, with petals that transition from pale, almost creamy edges to richer, more saturated tones at their cores, giving each flower a sense of depth and movement. Woven between these roses are dramatic gerbera daisies in deep magenta and burgundy, their fine, radiating petals surrounding lighter, subtly patterned centres that catch the eye and add a playful contrast. Toward the upper section of the bouquet, a distinctive King Protea acts as a sculptural focal point, its firm, overlapping bracts shaded with maroon and reddish-brown, tipped with hints of blush pink that lend an exotic, almost tropical character to the design. Threaded throughout are numerous clusters of bright lime-green Santini chrysanthemums, perfectly rounded and button-like, offering crisp, citrus-coloured highlights that bounce visually off the warmer tones of the roses and gerberas. The flowers are supported by an abundant mix of greenery: broad, glossy leaves form a strong, dark base, while thinner, variegated blades and airy sprigs of eucalyptus, with their rounded, silvery-green leaves, arch outward to soften the silhouette and lend a natural, garden-inspired feel. Neatly trimmed stems are gathered and tied at the bottom, clearly visible, suggesting a fresh bouquet ready to be handed over at a doorway near Television Centre or carried through the paths of nearby Wormholt Park. Gentle, even lighting lets the arrangement's colours glow without harshness, creating an overall impression of joyful warmth, ideal for birthdays, thank-yous, or simply brightening someone's day.
RADIANT GEM
£50.00
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A beautifully composed white and green hand-tied bouquet is set against a pure white backdrop, giving it the feeling of fresh daylight streaming through a White City townhouse window. The eye is first drawn to the fully opened ivory roses, each bloom layered with soft, velvety petals that deepen to a gentle buttery tone at the centre, suggesting both classic romance and understated luxury. Between these roses sit bold ornamental cabbages, their outer leaves a rich forest green that gradually transitions to ruffled rosettes of pale lime and yellow-green, lending a contemporary twist often seen in modern London floristry. Clusters of tiny white spray chrysanthemums and daisy-style flowers with small yellow-green hearts are scattered through the bouquet, like little bursts of light, adding texture and an almost playful charm. Threaded delicately among them, greenish-white astrantia forms star-like clusters, their intricate spokes and tiny dots giving the design an artful, slightly wild edge that feels at home near the quieter streets by Hammersmith Park. Slim touches of white alstroemeria, some with faint, striped markings, tuck between the larger blooms, enriching the layered effect without disturbing the calm, monochromatic scheme. A wide halo of lush green foliage provides a strong, natural frame, from broader shiny leaves to finer, more linear greens, reinforcing the bouquet's carefully rounded shape. The visible stems are tied neatly at the base, speaking of a professional, hand-crafted finish ready for display in a vase on a breakfast table or office desk. The overall impression is one of cool tranquillity and sincerity, perfect for same-day flower delivery across White City for thank-you gifts, minimalist interiors, condolence tributes, or simply to bring a breath of garden calm into city life.
AMAZON SANGRIA
£50.00
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A richly textured floral arrangement in shades of orange, yellow, and soft peach is photographed against a pure white background, creating the impression of sunlight captured in flowers. At the center, luxurious orange roses unfold in generous spirals, some warmed at the core with a golden-yellow glow that recalls late afternoon light over White City's quiet residential streets. Nestled beside them, bright yellow roses with rounded, tightly packed petals add a joyful, almost buttery softness to the design. Between these focal blooms, clusters of alstroemeria in peach and light orange introduce a graceful, airy feel; their slender petals, dusted with fine stripes and speckles, seem to flutter like small, painted wings. Scattered throughout the bouquet are small, spherical orange blooms with a distinctly spiky, thistle-like texture, bringing a contemporary edge and a tactile contrast that an experienced local florist near Wood Lane might choose to give the design extra character. Surrounding and supporting the flowers, broad, silvery eucalyptus leaves and deeper emerald foliage spill outward, adding volume and a cool-toned counterpoint that makes the warm colors glow. The entire composition is gathered into a clear, square glass vase, where the neatly trimmed stems and clean water are completely visible, reinforcing the sense of freshly prepared blooms ready for delivery around the BBC Television Centre and nearby homes. A band of natural jute or burlap wraps around the midsection of the vase, its woven texture adding relaxed, rustic charm. In the lower right corner, a circular orange badge with bold white lettering states "VASE INCLUDED," making it clear that this bright, celebratory bouquet arrives as a finished piece, ideal for marking milestones, offering thanks, or simply bringing a warm splash of color into a White City living room.
AUTUMN SUNRISE
£70.00
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A lavish mixed bouquet fills the frame against a seamless white studio background, allowing the colours to speak as clearly as a friendly chat in a White City café. The focal blooms are striking bi-colour roses, fully open yet still graceful, their centres a bright, sunlit yellow that gradually melts into rich orange and faint reddish-orange along the outer petals. Around them, a ring of white daisy-like chrysanthemums brings clarity and calm, each blossom composed of slender, tidy petals surrounding a bold lime-green centre, which pops almost like fresh new grass in the spring. Threaded throughout are smaller chrysanthemum heads in a deeply saturated magenta and fuchsia tone, their many tiny petals packed densely together to create a plush, almost velvety texture, highlighted by yellow-green eyes that echo the daisies. Pockets of deep green foliage emerge between the flowers-glossy, smooth leaves that support and frame the design, adding refreshing coolness and a sense of movement, as though a gentle breeze from nearby Hammersmith Park had passed through. The bouquet is tied at the base, the stems gathering into a clean, evenly cut bundle that hints at being freshly prepared for delivery across White City and the surrounding streets. Its silhouette is rounded and abundant, yet balanced, with no single flower overpowering the rest. Visually, it feels like an invitation to celebrate-a joyful option for marking new beginnings, congratulating someone on a home move near Wood Lane station, or sending a bright, uplifting message on an overcast London day, with its interplay of yellow, orange, white, green, and magenta suggesting optimism, affection, and heartfelt appreciation.
BERRY BURST
£43.00
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Imagine sunlight filtering softly through the windows of a White City loft-this bouquet brings that gentle light to life, its palette of pastels arranged with the expertise of White City's own florists. At its core sit peachy-pink roses, their textured petals unfolding towards the observer, exuding sweetness and thoughtful romance. Framing these roses are two radiant peach or pale orange gerbera daisies with warm, inviting faces, and deep brown centers reflecting the lively moods of Uxbridge Road's morning crowd. There's a billowing of cloudlike white baby's breath throughout, their airy clusters giving the bouquet a soft, cherubic quality, while the inclusion of smaller white chrysanthemums, sparkling with green-eyes at the center, provides crispness and a calming balance, like a walk along the quiet lanes of Hammersmith Park. Wisps of deep green foliage-eucalyptus or similar-peek between the blooms, their fragrance adding depth and linking the arrangement to local fresh-cut gardens. The bouquet's supporting structure is a transparent, subtly frosted vase through which healthy stems and clear water can be glimpsed, grounded by a neatly tied strand of natural twine at the neck. Dangling from this bow, a modest, unmarked white tag waits for a handwritten wish. The entire design sits against a luminous white background, highlighting every gentle hue and textured element. Perfectly suited for birthdays, well wishes, or simply expressing gratitude, this arrangement embodies the spirit of White City, offering a taste of artisanal floristry and the comfort of home.
CANDY CRUSH
£55.00
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Imagine a bouquet arranged with the kind of quiet confidence you find in local White City markets: deep pink roses clustered like small, soft sculptures, surrounded by tall, elegant white lily buds. The roses show a spectrum of pinks from delicate blush to a richer magenta as their velvety petals curl outward, each layer catching the soft, studio light like brushed silk. Interleaved between them are lilies in various stages-some slender, pale-green-tipped buds that promise forthcoming trumpet-shaped blooms, and a few that have just started to unfurl, revealing pure white interiors and a hint of sweet, powdery scent. An abundance of greenery frames the flowers: large glossy leaves that anchor the bouquet, slender lighter-green stems that add movement, and discreet darker burgundy fillers that give the arrangement subtle contrast and a tactile, garden-made feel. The clear glass vase, gently tapered at the base, shows the orderly stems and crystal-clear water, signalling freshness and careful preparation by hand. The overall mood is celebratory yet composed - the kind of arrangement you might choose for a thoughtful anniversary gift, a Mother's Day surprise, or to lift a neighbour's day after a walk through Wormwood Scrubs. This composition speaks to classic floral craftmanship and a floral designer's instinct for balance, scent, and colour, making it a timeless present for anyone who cherishes pink roses and pristine white lilies.
CRUSH ON YOU
£65.00
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Infused with the creative flair of White City, this sumptuous bouquet celebrates a harmonious blend of pink and purple florals, evoking a sense of warmth and joy often experienced during spring mornings by Hammersmith Park. Soft lavender roses unfurl at the center, their petals delicate and inviting, exuding a gentle, sweet fragrance that lingers in the air. Flanked nearby, bold fuchsia gerbera daisies captivate with their wide, open faces and dark centers, radiating happiness and energy-mirroring the neighbourhood's lively spirit near Westfield. Encircling these are sprays of plush magenta chrysanthemums, each detailed with fine, textural petals and subtle green-yellow centers, adding a comforting density to the arrangement. Wisps of airy white baby's breath drift between the main blooms, offering a fresh, weightless accent reminiscent of early morning mist drifting through leafy gardens. Glossy, deep green leaves support and frame the florals, weaving harmony and vibrancy throughout. Housed in a contemporary crackle-textured glass vase, the bouquet's presentation feels grounded and current, accented with natural raffia bow and a minimalist handwritten gift tag featuring a sketched pink rose, echoing the charm of small shops along Uxbridge Road. This arrangement evokes both joy and reflection-ideal for anniversaries, heartfelt milestones, or thoughtful gestures to friends and loved ones across White City and its surrounding neighbourhoods.
DAY BRIGHTENER
£55.00
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Rich, rounded and densely packed, this hand-tied autumn bouquet balances drama and tenderness with consummate florist skill. Deep burgundy and crimson gerbera daisies form confident focal points, their flat, velvety faces contrasting with clusters of intensely coloured red roses whose layered petals suggest classic romance. Bright yellow spray chrysanthemums are sprinkled through the arrangement like small suns, offering a lively texture that lifts the composition, while coral and peach roses introduce a softer, more intimate note. Slender red-orange alstroemeria (Peruvian lilies) weave through the blooms, their delicate, often-speckled petals providing a fine, playful filament of pattern and shape. A rich assortment of foliage-glossy deep greens, paler variegated leaves, and softer textured greens-creates depth and a sculpted silhouette, and several large reddish-brown autumn leaves are deliberately placed to emphasise the seasonal story, recalling fallen leaves along Wood Lane or the paths near Westfield London. The stems are gathered in a neat hand-tie, the green stalks visible at the base, a tactile sign of freshness and hands-on arrangement. In soft daylight the petals seem to glow, releasing a faint floral scent that feels like an autumn morning, and the bouquet reads as both celebratory and consoling, perfect for harvest gatherings, Thanksgiving centrepieces or a thoughtful delivery to friends in White City and surrounding streets. Crafted with local care by Florist White City, this arrangement speaks of warmth, seasonal rhythm and the steady attention of an experienced neighbourhood florist.
FESTIVAL OF COLOURS
£54.50
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Set against a plain white backdrop, this rounded bouquet looks as if it has been gathered with care in a light-filled White City studio. The focal point is a pair of deep red roses, their petals tightly layered and slightly curled at the edges, suggesting classic romance and heartfelt emotion. Around them, white daisy-like spray chrysanthemums form a soft, abundant collar; each bloom has a bright lime-green centre that injects a lively, modern twist, much like the new energy around White City's media hub and Westfield. Interlaced among the white daisies, pink chrysanthemums in shades from pale blush to warm rose appear, each with a similar vivid green centre, creating a harmonious rhythm of colour that feels both soothing and celebratory. Scattered delicately through the arrangement, slender sprigs of pale pink waxflower provide intricate detail, their tiny, star-shaped blossoms adding a light, feathery texture that softens the transition between larger blooms. Deep green foliage frames the flowers, with broad, glossy leaves and lighter green highlights giving the design structure and a sense of freshness, as if the bouquet has just been brought in from a well-kept local garden. The stems are neatly gathered at the base, clearly showing it is a hand-tied bouquet, ready to slip into a vase for a White City living room or office reception. This composition is well-suited for birthdays, anniversaries, thank-you gifts, or simple everyday cheer, making it a versatile choice for same-day flower delivery across White City, Shepherd's Bush, and nearby neighbourhoods.
FLORAL MELODY
£45.00
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A carefully curated domed bouquet of about eighteen to twenty richly hued red roses, surrounded by delicate sprays of white baby's breath (Gypsophila paniculata), presented in a clear glass vase against a crisp white background. Each rose displays velvety, fully opened petals in a deep crimson that gradates to a slightly darker heart, creating subtle depth in every bloom; the baby's breath acts like a soft halo, its tiny cloud-like flowers filling gaps and softening the composition with a whisper-light texture. The transparent vase reveals long, verdant stems that cross and nestle together, suggesting freshness and a considered hand in the floristry work. Light is even and bright, glancing off the smooth petal surfaces and making the white gypsophila appear almost luminous in contrast. This arrangement is composed with a compact, rounded profile that reads as both formal and intimate - ideal for declarations of love, anniversaries, or heartfelt apologies. As a local touch, imagine this bouquet being selected for delivery in White City near Westfield or the BBC Television Centre, where neighbours often choose classic red roses for special moments; at Florist White City we tuck a small care card with handling notes so recipients nearby know how to keep the flowers fresh. The overall feeling is romantic, composed, and reassuringly familiar: a traditional emblem of deep affection rendered with contemporary clarity and seasonal freshness.
FOREVER
£65.00
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A bright, hopeful 'Get Well Soon' ensemble photographed on a crisp white background, the kind of thoughtful gift we assemble for friends near Wood Lane and the Westfield centre. The focal point is a generous bouquet in a clear glass vase with water visible through the stems, arranged to feel full but airy. Several large orange and deep yellow roses take centre stage, their softly unfurling petals offering a plush, velvety texture and a suggestion of fresh, citrus-tinged perfume. Sunny yellow gerbera daisies add cheer with their broad, flat faces, while deep burgundy or maroon carnations introduce a plush, ruffled contrast that grounds the palette. Fine clusters of white alstroemeria are sprinkled throughout, their delicate markings and lightness creating a graceful counterpoint to the warmer tones. Lush green foliage-broad leaves and slender fronds-cradles the blooms, adding depth and the impression of freshly gathered stems from Shepherd's Bush Market. Nestled to the lower right, overlapping the bouquet, a round silver Mylar balloon gleams; its center depicts playful cartoon balloons in blue, purple, green, pink and yellow, some patterned with stripes, polka dots, and checkerboards. The phrase Get Well Soon is set in bold yellow and blue lettering with a subtle shadow, and small starburst graphics orbit the rim; a small KALEIDOSCOPE logo is visible at the bottom edge. As a local florist at Florist White City, I picture this arrangement arriving as a bright, reassuring message for someone convalescing nearby, a simple act of care that reads as warmth and optimism.
GET WELL WISHES
£65.00
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Vivid and uplifting, this lush bouquet conjures the energy of a bright morning in White City-a joyful melody of colour and artistry inspired by the neighbourhood's vibrancy. The overhead view against a crisp, white surface highlights the bouquet's soft peach and golden-orange roses, their petal spirals glowing gently like dawn light glinting off BBC buildings. Nestled among them are lively chrysanthemums: some present as snowy-petalled clusters around bold green centres, exuding the simple charm of daisies seen in local gardens, while others burst with deep magenta and violet hues crowned by vivid lime-green discs. The interplay of colours creates a sense of delight, echoing the dynamic spirit of Westfield's nearby shoppers. Accentuating the lively blooms, glossy dark green ruscus leaves and dense foliage offer a cooling counterpoint, their natural abundance giving the arrangement a sense of fullness and embrace. A delicate strand of vibrant bear grass curves airily over the top, adding a modern, artful flourish. At its base, the bouquet is snugly wrapped in translucent, crinkled orange paper-its bright tone harmonising with the roses and suggesting joyful gift-giving for everything from birthdays to impromptu acts of appreciation in homes across White City. This arrangement is a tribute to the timeless joy flowers bring, inviting connection, laughter, and heartfelt moments shared amongst neighbours and friends.
HONEYMOON
£55.00
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A lush, hand-tied bouquet arranged into a perfectly rounded silhouette, where velvety deep red and Bordeaux roses mix almost evenly with gentle lavender and mauve roses. The petals are fully unfurled and layered, their textures ranging from satiny smooth to subtly ruffled, so that each bloom reads as a small, intimate landscape of colour. Interwoven among the roses, dark glossy foliage - the kind of Ruscus or Salal we use for structure - adds cool, leafy contrast and a green perfume that balances the sweetness of the petals. Bright clusters of red-orange rose hips are tucked throughout like tiny lanterns, offering a playful autumnal accent and a slightly firmer texture beneath the soft roses. The bouquet sits in a rounded mercury-effect glass vase with a crackled silver finish that catches and scatters light, lending a vintage, romantic glow to the composition. At the vase's neck a natural twine ribbon is casually knotted, and a neat rectangular white gift tag, angled to the front, displays a small floral logo and delicate green-script lettering without any brand name. Set on a stark white background and photographed in gentle studio light, the colours appear especially saturated and immediate: crimson that feels warm to the touch, lavender that reads cool and soothing. As a florist familiar with White City and nearby Wood Lane, I imagine this piece delivered to a quiet flat or brought to a small anniversary dinner - a statement of affection that balances elegance, rustic charm, and confident craftsmanship.
LOVE & PASSION
£65.00
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Set against a pristine white backdrop, this bouquet appears almost to float, its colours and textures carefully composed like a painting. The eye is first drawn to the luxurious roses at the heart of the design, their petals a mellow blend of creamy white and gentle butter-yellow, spiralling inward with the poise and softness of well-worn satin. Encircling these roses, rich fuchsia-magenta chrysanthemums create a lively frame, their slightly ruffled petals radiating from round, yellow-green centres that bring a fresh, springlike brightness to the arrangement. Scattered among them, dainty white daisies, reminiscent of chamomile or feverfew, lend an airy, meadowy lightness, each slim petal flicking out from a sunny yellow disc. Tucked discreetly in between, smaller buds of deeper purple-pink mums suggest new blooms on the verge of opening, adding dimension and a sense of natural growth. The flowers are cradled by a collar of lush green foliage, the varied greens giving a grounded, garden-fresh base typical of a bouquet prepared by an experienced White City florist familiar with the local love of relaxed, modern designs. At the bottom, the stems are aligned and tied with a green and white checked ribbon, evoking a hint of picnic blankets on Wormholt Park lawns or casual gatherings along the tree-lined streets. The soft, even lighting highlights each blossom without harsh shadows, making the bouquet feel inviting, generous, and ready to brighten a home, office, or intimate celebration in and around White City.
LOVELY DREAMER
£50.00
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This photograph shows a lush, professionally arranged bouquet set against a pure white background, where colour and texture are the composition's language. Bold magenta Gerbera daisies take centre stage; each cheerful head opens wide with dense, evenly spaced petals circling a dark, detailed eye that gives the bouquet an immediate, joyful personality. Interspersed with those vivid faces are creamy white roses, their layered petals soft and slightly satiny, unfolding into classic cups that temper the gerberas' brilliance with quiet romance. Deep purple Alstroemeria threads through the arrangement, its slender, trumpet-like petals and delicate speckling introducing movement and intricate patterning. The foliage is abundant and varied - glossy oval leaves sit beside longer, sword-shaped greenery - providing a lush, green backdrop that enhances the bouquet's fullness and adds sculptural rhythm. A clear glass vase peeks in at the bottom, suggesting cool, clean water and a professional finish. The lighting is crisp and clear, reminiscent of early daylight near White City's Wood Lane, which makes the magenta sing while keeping whites true and soft. As a local florist who arranges for neighbourhood moments - whether a surprise at a White City flat, a thank-you near Latimer Road, or a cheerful centrepiece for a Westfield brunch - I imagine this bouquet brightening a table or lifting someone's spirits. Fresh to the touch, fragrant in a gentle, floral way, and expertly balanced, it suits celebrations, thank-you gestures, or a modern sympathy arrangement available for same-day delivery across White City and surrounding areas through Florist White City.
MESMERIZING HARMONY
£49.00
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A glorious, tactile celebration of autumn captured from above, the bouquet arranged so every colour and texture reads like a memory of a woodland walk. Dominant orange Asiatic lilies open wide, their petals curved and satiny, while numerous pale-green and apricot lily buds are tucked in close, suggesting the arrangement will continue to deepen over the coming days. Brilliant orange gerberas and velvety burgundy gerberas alternate like warm notes in a melody, their circular faces drawing the eye around the composition. Creamy white Lisianthus clusters provide soft punctuation, their ruffled petals like whispers against the bolder blooms, and pale-purple Astrantia adds a delicate, starry filigree that lightens the heavier shapes. Broad, chestnut-toned oak-like leaves are layered throughout, their lobed silhouettes grounding the bouquet in an unmistakable autumn identity; these are balanced by fresh green foliage and narrow stems that lift and separate the masses of flowers. The arrangement sits bright and crisp against a white background, lit to highlight the contrast between matte leaves and glossy petals, and to bring out the nuanced tones from pumpkin orange to deep wine. As a florist who often sources seasonal stems at local markets near Shepherd's Bush Green and Wood Lane, I imagine the subtle, green-tinged fragrance of lilies mingling with the soft powder of gerbera pollen and the earthy scent of fallen leaves. The piece reads as both festive and comforting-perfect for birthday tables, harvest gatherings, or to bring the woodsy warmth of White City homes indoors.
NATURE'S PALETTE
£74.50
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As I weave each flower together at Florist White City, I am drawn to the luminous softness in this bouquet: blush gerberas echoing the gentle early light that filters through views of Loftus Road, and pastel pink roses whose silken petals unfurl into classic spirals. Soft and uplifting as a clear spring morning, the pale and medium pink tones blend seamlessly-while spikes of deep violet statice offer delightful bursts of playful colour and texture that shimmer like wildflowers found near Shepherd's Bush Green. Fresh, abundantly green leaves spill over the edges of the arrangement, grounding the buoyant hues with a sense of dewy coolness reminiscent of a garden walk after rain. Framed in a simple glass vase, every bloom glows like the promise of cheerful moments to come. Whether gracing a White City dining table, sent as a get-well wish, or offered in celebration, this hand-crafted arrangement encapsulates optimism and care in every stem, every detail a testament to local artistry and personal attention.
PINK DAZE
£49.00
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A lush, professionally arranged bouquet sits centre stage in a clear, jar-style glass vase, its rounded shape and textured surface catching soft daylight that spills in from an unseen window, much like the gentle brightness of a White City townhouse overlooking nearby Hammersmith Park. Dominating the display are several large gerbera daisies in vivid magenta and deep fuchsia, their broad, velvety petals circling dark, almost chocolate-coloured centres that add depth and drama. Around them, bicolour chrysanthemums unfurl in tight, multi-layered petals, each bloom tipped in rich purple that gradually melts into crisp white, framing a cheerful yellow heart; these flowers introduce both movement and intricate detail. Threaded among the bolder hues are creamy white spray roses, some opening to reveal layered, spiralling petals, others remaining in smooth, oval buds that promise continued blooming over the next days. Wisps of white baby's breath (gypsophila) are tucked throughout the bouquet, their tiny star-shaped florets giving an airy, cloud-like softness that lightens the palette. Deep green foliage, polished and fresh, provides a strong base, cradling the blossoms and creating a natural, garden-picked feel. The stems are visible through crystal-clear water in the vase, and a simple bow of natural twine is tied just under the rim, from which hangs a small, white rectangular gift tag with a delicate pink flower illustration and subtle red script. Though the writing is not legible, it hints at a personal message, perhaps sent with same-day delivery to a flat near Wood Lane or a new office by the BBC studios. The whole scene conveys joy, warmth, and celebration, a floral arrangement ideal for birthdays, thank-you gestures, or welcoming someone home in White City.
PINK SWEETNESS
£55.00
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This bouquet reads like an ode to springtime joy: three fuchsia Gerbera daisies take centre stage, their vivid petals opening wide around deep, shadowed centres that anchor the colour scheme. Intermingled are lavender-pink roses, their petals tightly furled in fresh, budding forms that soften the composition with a tender, dusty-rose whisper. Between these larger blooms, delicate clusters of purple statice float like confetti, providing contrast and a subtle, paper-like texture that plays against the velvet of the roses. Lush greenery-broad salal leaves and hints of round eucalyptus-forms a verdant backdrop, each leaf holding a faint, dewy sheen that suggests recent conditioning and careful handling. The bouquet is wrapped in layers of pale pink matte tissue and a slightly crinkled, translucent fuchsia-pink cellophane that gives the presentation a gentle shimmer and a cohesive pink embrace; the folds and overlaps of the wrap read as practiced hands at work. The rim of a clear glass vase peeks from beneath, indicating the stems are ready for display and immediate enjoyment. In soft daylight the colours feel both celebratory and intimate, and the scent is a quiet, pleasant mix of rose perfume with a clean green note from the daisies and foliage. As a local florist familiar with White City and the bustle around Westfield and Wood Lane, I picture this arrangement arriving as a birthday delight, a Mother's Day gift, or a thoughtful anniversary surprise-a floral note that says 'you are cherished' with bright colour and gentle scent.
SORBET
£49.00
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In this detailed studio image, a lush, rounded bouquet bursts from a sleek white cube box, the neutral background allowing every bloom to take centre stage. The arrangement is packed with colour: golden yellow roses and broad, cushiony chrysanthemums form the heart of the design, their petals overlapping in layers that look almost cloud-soft to the touch. Around them, clusters of white daisy-like chrysanthemums with lime-green centres create a lively polka-dot effect, while larger white chrysanthemums add a sense of fullness and gentle calm. Threaded throughout are striking fuchsia and magenta chrysanthemums, some tipped with paler pink, bringing drama and depth without overpowering the sunlit yellows. Here and there, tiny yellow and blush-pink rosebuds peek out, suggesting new beginnings and quiet messages of affection. A ring of glossy, dark green foliage anchors the composition, framing the bright flowers much like the tree line edging the green spaces around White City and nearby Shepherd's Bush. The box itself is clean and modern, emblazoned with a simple floral emblem that reinforces the gift-ready feel, ideal for a doorstep delivery to an apartment near Westfield or a cosy home off Wood Lane. Soft, even lighting highlights the velvety texture of the petals and the subtle sheen on the leaves, giving the whole piece a fresh-from-the-florist look. This is the kind of joyful mixed bouquet a local White City flower shop might recommend for a birthday, a get-well wish, or simply to bring some bright, springlike energy indoors on a grey London day.
SPARKLING EYES
£50.00
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Steeped in the verdant spirit of White City, this lively bouquet of Gerbera daisies brings together the neighborhood's upbeat vibe and expert floral design. Arranged in a clear glass vase, blooms in shades of sunflower yellow, luminous orange, and deep, playful magenta blend seamlessly, their flat petals framing striking dark centers that accentuate the bouquet's sense of depth and vibrancy. Between the cheerful blossoms, slender green leaves weave through, adding a lush counterpoint to the intense hues. Wrapped in rustic, softly crinkled kraft paper and then hugged by a layer of clear, glossy cellophane, the arrangement balances elegance with a touch of urban authenticity familiar to residents of White City's bustling streets. The vase's clean lines showcase the flower stems and the freshness of the water within, while a hand-tied twine bow, from which a small gift tag dangles, hints at the thoughtfulness behind each floral gift. The tag, graced by a stylized rose, subtly references the attention to detail found in every locally-made bouquet. Sunlight enhances the composition's colors, imbuing the entire image with a gentle, celebratory glow reminiscent of mornings near Westfield or Shepherd's Bush Market. This bouquet captures moments of gratitude and festivity, evoking memories of local celebrations or thoughtful gestures to brighten someone's day in the heart of White City.
SUNNY GARDEN
£49.00
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This image shows an exuberant cluster of around a dozen bi-colour roses, gathered tightly into a rounded bouquet and set against a crisp white backdrop that lets every detail stand out. Each rose is in full bloom, with petals that spiral open from a glowing golden yellow center into warmer tones of apricot, mandarin, and deep orange at the rim, some edged with a faint red-orange blush like the sky over White City after a bright autumn day. The petals are thick and velvety, curling gently at the tips to form soft, ruffled edges that give the arrangement a plush, cushion-like texture. Rich, deep green leaves are tucked between the flowers, their broad surfaces and slightly serrated margins adding structure and contrast, much like the pockets of green you find around Hammersmith Park or Wormholt Park. The stems below are tightly gathered and neatly cut, straight and strong, suggesting a bouquet freshly prepared for delivery to a home or office near Wood Lane or the BBC studios. The light in the photograph is even and clean, with no harsh shadows, so the colours appear pure and saturated, creating a warm, uplifting mood. This bouquet feels perfect for sending congratulations, celebrating a promotion, or offering encouragement to someone starting a new chapter in White City. The image conveys not just the visual beauty of the roses, but also a sense of optimism, thoughtfulness, and the simple pleasure of receiving fresh flowers crafted with care by a local florist.
SUNRISE
£60.00
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This densely arranged bouquet reads like a summer morning in White City: luminous, structured and quietly exuberant. Several yellow Asiatic lilies lift the eye with upward-reaching buds and fully open blooms, their speckled petals and visible stamens conveying warmth and life. Interwoven are soft lavender-purple roses whose delicate spirals of petals introduce a gentle, romantic note and a subtle perfume that drifts through the composition. Bright orange Gerbera daisies act as joyful focal points, their broad, flat faces and dark centres catching the eye, while lime-green button chrysanthemums form plush cushions that give the bouquet volume and a tactile, almost verdant softness. Scattered among the larger flowers are small, spiky globe accents in vivid orange and golden yellow, adding energetic pops and a lively, tactile contrast. Several steel-blue sea thistles (Eryngium) emerge along the sides and lower plane, their spiky bracts and cool tone providing an architectural edge against the warmer blooms. Varied green foliage-long glossy lily leaves, rounded sprigs and fine, airy fillers-creates layered depth and frames each bloom so it can be admired from multiple angles. Photographed on a clean white surface with soft, natural light, the arrangement's textures and colours are clear and inviting. Perfect for birthdays, thank-you gestures, or as a bright sympathy offering, this bouquet is created with neighbourhood sensibilities in mind and can be prepared for local delivery across Wood Lane, Westfield and Shepherd's Bush by Florist White City, arriving fresh and ready to lift a room.
TROPIC GETAWAY
£64.00
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In White City's tranquil morning light, this hand-tied bouquet emanates a quiet sense of grace, each component thoughtfully chosen by florists who know the neighbourhood's blend of peaceful avenues and vibrant energy. The deep crimson roses, velvety and lush at the center, are complemented by pure white gerberas-petals soft as silk, fanned around dark chocolate hearts-giving the arrangement its signature contrast. Soft lavender lisianthus, a few still curled in delicate promise, peek between layers of gentle foliage. Silvery eucalyptus leaves curve outward, their iced mint tones and lively fragrance instantly recalling open markets and leafy corners along Du Cane Road. Light, gently cloud-like filler blossoms in near-ivory provide volume and an airy softness, surrounding the statement blooms. The transparent vase stands proud, revealing straight green stems submerged in clear water and framed by wide, glossy green leaves that wrap neatly at the base. The whole composition receives a wash of sunlit brilliance, as though placed near a White City window open to fresh, local air. Whether sent as a gesture of comfort, for an anniversary in Westfield, or to brighten a home office nearby, this arrangement tells a story of modern artistry and local charm. Its gentle beauty and harmonious textures reflect the understated elegance White City residents love, capturing a sense of everyday celebration and enduring affection.
VANITY FAIR
£50.00
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